back to case studies

How We Scaled a Supplement Brand to +$75K in Monthly Amazon Sales

Andrew Casey
CEO at HakaLife
Play Video
"I keep seeing our sales go up every day! We can't wait to break our monthly record! Our sales are improving with a better ROI. Keep up the great work!"
$75,216
Increase in Amazon Monthly Sales
Olifant's responsibilities
Full-Service Amazon Marketing
Live link:
Amazon Store Link

About the brand

HakaLife is a wellness brand committed to natural joint health, best known for its flagship product GLX-3 a premium green-lipped mussel oil supplement sustainably sourced from the pristine waters of New Zealand.

Unlike conventional fish oils, GLX-3 delivers superior bioavailability and potency, targeting inflammation at the root to relieve joint pain, improve mobility, and support long-term wellness. With no synthetic fillers or harsh side effects, it provides a cleaner, more effective alternative trusted by health-conscious consumers.

Backed by a loyal customer base and a reputation for clinical-level results, HakaLife has carved out a premium position in the competitive joint health market, helping people move better, live better, and feel better naturally.

The Problem

Even with a superior product and proven benefits, HakaLife struggled to grow profitably on Amazon. Shoppers browsing the crowded supplements category couldn’t clearly see why GLX-3 was worth more than the cheaper, low-quality alternatives surrounding it.

This lack of differentiation led to:

  • Stagnant sales despite strong demand for joint health solutions
  • Rising ACOS as ad spend failed to translate into efficient growth
  • Lost conversions to competitors with stronger positioning and lower prices

The Solution

We rebuilt Haka Life’s Amazon strategy with a full-funnel approach designed to highlight what made GLX-3 worth paying for while tightening efficiency across campaigns:

1. Lead With Differentiation
We reframed GLX-3’s positioning in PPC ads, emphasizing its premium sourcing from New Zealand, higher absorption compared to fish oils, and proven joint relief benefits. This made clear why it was superior to cheaper alternatives.

2. Align SEO + PPC for Maximum Impact
Listing content and backend keywords were restructured to mirror ad messaging. This synchronization created a seamless shopper journey, boosting organic rankings, click-through rates, and conversion rates.

3. Protect & Retain With Smart Retargeting
We launched Brand Tailored Promotions to re-engage past customers and high-intent browsers. This not only improved repeat purchase rates but also acted as a defensive moat against competitors.

The Results

+$75,216 in Monthly Amazon Sales Growth

  • 11% reduction in ACOS, improving profitability
  • Higher conversion rates through consistent ad + listing alignment
  • Stronger retention with cost-efficient retargeting campaigns

By clarifying GLX-3’s unique value and aligning every touchpoint on ads, listings, and retargeting, HakaLife turned a stagnant Amazon channel into a profitable growth engine in one of the most competitive wellness categories.

Olifant’s resp0nsibilities

Account Health Management
Amazon Conversion Rate Optimization
Amazon PPC Management
Amazon Product Launch
A+ Premium Content
Amazon SEO
Catalog & Flat File Management
Data-Driven Strategy

Read more client success stories

$304,212
By partnering with Ekster, we delivered a $304,212 profit increase on Amazon, fueling consistent and sustainable growth.
Read Case Studies
85%
Through a refined brand identity and data-driven PPC strategy, we helped Bullstrap achieve an 85% uplift in Amazon sales, powering rapid brand expansion and stronger profitability.
Read Case Studies
$179,009
In just 42 days, we helped Wildride achieve $102K in first-month sales and add $179,009 in monthly revenue, accelerating the brand to a seven-figure run rate and fueling long-term growth.
Read Case Studies
$1,098,692
Increase in DTC Revenue
COCOSOLIS, a natural skincare brand, scaled profitably through refined PPC, email marketing, and CRO, shattering past sales records.
Read Case Studies
$699,786
Increase in DTC Revenue
We scaled Coat Defense to nearly $1M/month, achieving record revenue and profitability through a strategic approach.
Read Case Studies
$361,590
Increase in DTC Revenue
We grew The Magic Scent from $50K to $401K/month by optimizing PPC, SEO, and email marketing, driving traffic and conversions for sustainable growth.
Read Case Studies
$305,771
Increase in Amazon Sales
We partnered with Wedge Guys to increase Amazon sales, achieving a 391% boost while lowering ACOS and driving significant brand growth.
Read Case Studies
27%
Increase in Amazon Sales
Once everything was implemented, the results got better almost immediately. In just 30 days we were able to increase their revenue by 27% at a better TACOS!
Read Case Studies
124%
Increase in Amazon Sales
We partnered with Elite Jumps to increase their Amazon sales, achieving an 81% increase in revenue while lowering ACOS, positioning them for profitable growth.
Read Case Studies
$250,344
Increase in DTC Revenue
With LyfeFuel, we drove a 142% increase in DTC sales, supporting their mission to deliver nutrient-dense wellness solutions for a healthier world.
Read Case Studies
211%
Increase in DTC Profitability
By optimizing PPC, SEO, Email, SMS, and CRO, FreshTrends increased profitability by 211% in 60 days, driving higher ROI and sales growth.
Read Case Studies
$267,319
Marketing on Amazon
Coat Defense saw declining sales in 2021-2022. After optimizing their SEO, PPC, and listings, sales grew by 113% within 12 months, with improved ACOS and profitability.
Read Case Studies
311%
Marketing on Amazon
By auditing their account, optimizing SEO and PPC strategies, and overhauling Onsen’s listings, we boosted their Amazon sales by 39% in just 90 days, achieving a better TACOS.

Read Case Studies
$152,784
Marketing on Amazon
Once everything was implemented, the results got better almost immediately. In just 30 days we were able to increase their revenue by 239% at a better TACOS!
Read Case Studies
$114,305
Marketing on Amazon
In just 30 days, MatchaBar experienced a remarkable 28% revenue growth, thanks to strategic PPC improvements and SEO-optimized listings. This turnaround reignited growth and restored their path to success.
Read Case Studies
171%
Marketing on Amazon
Through listing optimization, keyword refinement, and changing the PPC approach, we increased their Amazon sales by 171% while improving ACOS!
Read Case Studies
201%
Marketing on Amazon
In just 150 days, LyfeFuel's Amazon sales increased by 48%, thanks to strategic PPC and SEO optimizations, overcoming fierce competition and positioning the brand for sustainable, impactful growth.
Read Case Studies
20%
Marketing on Amazon
We helped One Honey increase their sales significantly while successfully entering the Japanese market. Our tailored strategy drove growth and established a strong international presence.
Read Case Studies
21%
Marketing on Amazon
Once everything was implemented, the results got better almost immediately. In just 30 days we were able to increase their revenue by 21% at a better TACOS!
Read Case Studies
Can your brand grow faster?
Let’s do it together
Apply For A Free Marketing Plan
Get Free Marketing Plan