How We Helped Wildride Add $179,009 in Monthly Revenue Profitably

Wildride is a European lifestyle brand redefining toddler carriers with a unique blend of style, comfort, and functionality. Designed to be ergonomic yet fashion-forward, their carriers allow parents to stay active and connected while keeping toddlers close — promoting bonding without sacrificing mobility.

With a wide range of premium colorways and materials, Wildride has become the go-to choice for modern families who value both practicality and design.

The Problem

After scaling the brand in Europe, Wildride faced new challenges entering the U.S. market.

• Customer expectations, buying behavior, and competition looked very different from what they had mastered in Europe.
• Despite undeniable product quality and design, they needed a strategy to scale profitably in the U.S market.
• More than just a launch, Wildride needed a partner who could help them establish a lasting presence — by crafting a brand story that resonated with U.S. parents, reaching the right buyers, and generating profitable sales from day one.

The Solution

We approached Wildride’s U.S. expansion with a three-part strategy designed to connect with their ideal buyer persona, and scale profitably:

1. U.S.-Specific Buyer Personas
We didn’t just copy and paste what Wildride was doing in the EU, we reimagined it. Through deep customer research, we built U.S.-specific buyer personas with distinct goals, pain points, and motivations. From active parents seeking mobility to style-conscious moms prioritizing bonding and convenience, these personas became the foundation of Wildride’s U.S. messaging.

2. Tailored Messaging That Converts
Armed with personas, we crafted personalized messaging for each segment and applied it across ad creatives, landing pages, and email flows. This specificity gave us the flexibility to test quickly, scale what worked, and deliver messaging that truly resonated in a competitive market.

3. Cross-Channel Paid Strategy with Creative Excellence
We launched performance marketing across Meta and Google, pairing persona-driven targeting with high-quality creative assets. Every ad aligned with a buyer persona, and every visual reflected the lifestyle and design aesthetic of U.S. parents.

This persona-first, creative-led system became a repeatable growth engine, delivering results within weeks and continuing to scale reliably.

The Results

Hit a 7-figure revenue run rate in just 42 days of launching in the U.S.

• Maintained strict ROAS benchmarks, ensuring rapid growth was profitable
• High-performing ad creatives resonated deeply with American audiences, driving strong conversion rates across channels
• Laid the foundation for long-term brand equity, with customers engaging, purchasing, and returning

By combining performance creative, data-driven targeting, and customer insight, we transformed Wildride’s U.S. debut into a blueprint for efficient, high-impact international expansion.