Natural Skin Care Brand for Animals Increases Revenue by 391%




E-Commerce Marketing

About the brand

Coat Defense is a brand that offers skin care products for animals. Combining entirely natural ingredients without chemicals or prescription-only ingredients, Coat Defense was able to tap into the pet care niche and outsell most of the biggest brands on the market.

The Problem

Coat Defense was doing extremely well in 2020 but the sales in 2021 and 2022 declined so did the ROI and the profit. They tried to work with several agencies for the past 2 years to get the sales and profits back on track but the desired results were not achieved.

The Solution

After auditing their online business in detail, we identified missed opportunities in all areas. Media buying, email & sms marketing, conversion rate optimization, ad creatives.

After analyzing the competition in detail, we created buyer personas and launched new ad campaigns on Facebook & Google. At the same time, our team restructured email and sms marketing to ensure we have the highest ROI possible.

In our first few months of working together, we were able to increase the revenue by 391% and more importantly, achieving the target ROAS and ensuring high profitability for the business.

Olifant's solution

  • Facebook Ads Management
  • Google Ads Management
  • Email Marketing & SMS
  • Landing Page Optimisation
  • Conversion Copywriting
  • Website Design, Creatives & CRO

Drive meaningful results with Olifant


Increase in DTC Revenue


Customer Acquisition Cost (CAC)

Vince Polentes — CEO at Coat Defense
"Olifant was very organized. They created a meeting pace and deliverable schedule that works well for us. The account management is very responsive, and internal communications are excellent. We are very happy with speed of delivery and execution."

Vince Polentes — CEO at Coat Defense

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