Natural Skin Care Brand for Animals Increases Revenue by 96% in 90 Days

About the brand

Coat Defense is a brand that offers skin care products for animals. Combining entirely natural ingredients without chemicals or prescription-only ingredients, Coat Defense was able to tap into the pet care niche and outsell most of the biggest brands on the market.

The Problem

Coat Defense was doing extremely well in 2020 but the sales in 2021 and 2022 declined so did the ROI and the profit. They tried to work with several agencies for the past 2 years to get the sales and profits back on track but the desired results were not achieved.

The Solution

After auditing their online business in detail, we identified missed opportunities in all areas. Media buying, email & sms marketing, conversion rate optimization, ad creatives.

After analyzing the competition in detail, we created buyer personas and launched new ad campaigns on Facebook & Google. At the same time, our team restructured email and sms marketing to ensure we have the highest ROI possible.

In just 90 days we almost doubled the revenue and more importantly by achieving the target ROAS.

Olifant's solution

"Olifant was very organized. They created a meeting pace and deliverable schedule that works well for us. The account management is very responsive, and internal communications are excellent. We are very happy with speed of delivery and execution."

Vince Polentes — CEO at Coat Defense