COCOSOLIS DTC Case Study: How an organic skincare & suncare brand added $1,098,692 in monthly revenue & scaled past 8 figures
The skincare brand's revenue soared every summer only to collapse the rest of year. Olifant Digital built a full-service DTC growth marketing system that finally unlocked year-round demand.
From cold-pressed oils to a range of luxury organic skincare products
COCOSOLIS crafts natural tanning oils and skincare products from raw, cold-pressed oils. As its products are organic, vegan, and cruelty-free, it has built a loyal customer base of health-conscious consumers who want radiant skin without compromise.
What was holding COCOSOLIS back?
High-ROI channels like email and Google sat underused. Meanwhile, multiple agencies failed to deliver results, with the relationship rarely lasting more than two months.
Summer spikes followed by off-season collapse
Email and Google Ads left underused
Multiple agencies cycling through every two months
Growth limited to whatever the summer season delivered
No system for predictable year-round growth
A five-step DTC playbook
Each summer, COCOSOLIS generated strong revenue. As soon as the season ended, sales fell to a fraction of peak. Olifant Digital built a system that did both jobs: scale harder during the season and generate consistent sales outside it.
Shifted off-season spend to year-round product lines
Analyzed thousands of creatives and scaled the winning format
Built cart, browse, and win-back email automations
Turned email into a year-round revenue channel
Scaled Meta and Google with performance creative
The numbers speak for themselves.
After Olifant Digital rebuilt COCOSOLIS into a year-round growth system.
Revenue milestone unlocked
International expansion beyond core region
Automations and calendar driving consistent revenue
"Olifant Digital is like an internal marketing team for us, not an outsourced company. They really do care about our brand & growth."
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Want results like COCOSOLIS?
Olifant Digital scaled COCOSOLIS into an 8-figure business, adding $1,098,692 in monthly revenue. Our team is in the account every single day, moving budget to what works. If you want a team that treats your revenue like its own, apply for your free marketing plan.
Frequently asked questions
What was COCOSOLIS's biggest challenge before working with Olifant Digital?
Revenue lived and died by summer. Off-season sales collapsed every year, email and Google sat underused, and multiple agencies had cycled through in 2-month stints without fixing it.
What did Olifant Digital do differently for COCOSOLIS?
Shifted off-season spend to year-round product lines and built a unified marketing calendar covering both email and ads. Built cart, browse, and win-back automations, restructured email sends around seasonal bestsellers, and produced fresh performance creative in continuous testing cycles to keep new winners coming. The ad accounts were optimized daily, weekends included in peak season, to scale Meta and Google past $20K/day in spend profitably.
How does Olifant Digital approach seasonal DTC brands stuck in revenue plateaus?
We start with buyer and competitor research, build the marketing strategy from what that research shows, and manage the accounts daily. For seasonal brands there are two jobs: scale as hard as possible during the season, and find what sells during the rest of the year.
What services did Olifant Digital provide to COCOSOLIS?
Meta Ads, Google Ads, Performance Creative, Conversion Rate Optimization, and Email and SMS Marketing.
What results did COCOSOLIS achieve with Olifant Digital?
$1,098,692 added in monthly DTC revenue. 8-figure annual revenue milestone reached. Paid spend scaled past $20K/day profitably. Expanded into 6 new international markets. Email became a top-tier revenue source. COCOSOLIS had fired every previous agency within two months; Olifant has now managed the brand for multiple years
More client results
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