Scaling a 7-Figure Honey Brand by 40% and Expanding Internationally

About the Brand

OneRoot is a premium honey brand committed to delivering the purest, highest-quality honey through ethical and sustainable beekeeping. With rich, nuanced flavors and uncompromising standards, their raw honey products have become a staple for wellness-conscious consumers seeking both taste and natural health benefits.

Driven by a mission to inspire wholesome living while protecting the integrity of nature, OneRoot blends tradition, sustainability, and quality into every jar.

The Problem

OneRoot had built a strong foundation in its home market, but growth had plateaued.

• Profitability from ads was shrinking, limiting scale.
• Expansion into new markets especially complex ones like Japan posed major challenges.
• Without a strategy for cultural nuance, organic discoverability, and local trust-building, international growth felt out of reach.

To break through, OneRoot needed a scalable strategy that could protect margins while unlocking new global opportunities.

The Solution

Our expansion strategy combined local adaptation with global positioning to drive profitable growth:

1. Local Market Research
We analyzed the Japanese consumer mindset uncovering cultural behaviors, honey consumption patterns, and health priorities. This allowed us to tailor messaging and product positioning that spoke directly to Japanese buyers.

2. Highlighting Unique Value
‍We restructured SEO and content to emphasize OneRoot’s purity, flavor, and sustainable sourcing. By targeting niche, high-intent keywords, we improved discoverability and drove more qualified, conversion-ready traffic from Amazon.

3. Influencer Partnerships
‍To build trust quickly, we collaborated with respected health and wellness influencers in Japan. These authentic endorsements accelerated awareness and credibility, giving OneRoot the social proof needed to thrive in a new market.

The Results

40% increase in Amazon sales while expanding into new international markets.

Key Wins:

• Successfully entered Japan with a localized growth strategy
• Strengthened global positioning as a premium honey brand
• Built trust and credibility through influencer partnerships and tailored messaging

By blending deep local insight with a clear global identity, OneRoot transformed from a region-bound business into a recognized international leader in premium honey.