How Bullstrap Increased Profit by 85% with a Smarter Amazon Growth Strategy

Claudio Conte

Co-Founder at Bullstrap

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“Olifant Digital completely changed the way we approach growth. For the first time, our Amazon channel feels like a true extension of our brand, not just another sales channel. We’re scaling with confidence, hitting consistent numbers, and still protecting margins. That’s game-changing.”

85%

Increase in Profitability

Olifant's responsibilities

Full-Service Amazon Marketing

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About the brand

Bullstrap is a premium lifestyle brand redefining luxury for the modern Apple user. Known for its sophisticated leather goods and tech accessories, the brand combines bold aesthetics with meticulous craftsmanship to create products that feel as timeless as they are functional.

From phone cases and Apple Watch bands to AirTag holders and beyond, Bullstrap has built a loyal community that values elegance, premium quality, and everyday practicality making it a standout in the luxury tech accessory market.

The Problem

Bullstrap had built a powerful DTC presence and an iconic brand identity but on Amazon, that same success wasn’t showing up.

Product listings lacked the polish and structure needed to stand out in a crowded category.
PPC campaigns were fragmented and inconsistent, driving spend without reliable returns.
New product launches struggled to gain the visibility and early momentum required for long-term success.

In short, Amazon wasn’t reflecting Bullstrap’s premium positioning. To unlock growth, they needed a full-scale strategy that would elevate their brand image, maximize conversions, and create a repeatable system for sustainable scale.

The Solution

We rebuilt Bullstrap’s Amazon channel from the ground up with four key initiatives:

1. Listings That Convert and Reflect the Brand
Every title, bullet, and description was restructured for conversion while staying true to Bullstrap’s bold, masculine voice. We elevated their A+ content and storefront with premium visuals that showcased craftsmanship and made the buying journey seamless.

2. A Smarter PPC System Built for Scale
We replaced scattered campaigns and introduced a clear, scalable ad structure. Campaigns were segmented by ASIN, optimized for TACoS, and strategically balanced across branded, non-branded, and competitor terms — ensuring spend drove new growth, not wasted clicks.

3. Launched New Products with Full-Funnel Support
Each new release was backed by coordinated PPC pushes, keyword planning, and optimized listings from day one. This gave products immediate visibility, strong early conversions, and long-term ranking momentum.

4. Visual Identity Tailored for Amazon
We created a full creative suite — from main images to infographics and video ads — designed for Amazon’s unique customer journey. The visuals reinforced Bullstrap’s premium aesthetic while differentiating them from generic, low-quality competitors.

The Results

By pairing Bullstrap’s premium brand with a profit-first Amazon strategy, we turned their marketplace presence into a true reflection of their DTC success.

85% increase in profit through smarter ad allocation and higher conversion rates.

A refreshed visual identity that stood out from generic competitors, improving both click-throughs and on-page conversions.
A restructured PPC system that brought clarity, control, and scalable growth while protecting margins.
Stronger product launches, each gaining momentum faster and building long-term authority.

Today, Bullstrap is positioned as a category leader on Amazon not just because of its products, but because its presence finally matches its potential.