Beauty By Earth Amazon Case Study: How an 8-Figure Brand Increased Revenue by 27% in 30 Days

About the brand

Beauty by Earth is a fast-growing, eco-conscious skincare brand redefining clean beauty. Their product line spans facial care, self-tanners, body care, and more. All crafted with natural, non-toxic ingredients that deliver real results.

Built on values of sustainability, ethical sourcing, and cruelty-free formulas, the brand has cultivated a loyal customer base of conscious consumers who refuse to compromise between health and performance.

With over 100 ASINs and thousands of 5-star reviews, Beauty by Earth has cemented its position as a leader in the clean beauty movement, on a mission to make natural beauty the new industry standard.

The Problem

Despite rapid growth and a strong product catalog, Beauty by Earth’s internal team was spread too thin. One of the founders was personally managing Amazon PPC, but as the brand scaled, the approach couldn’t keep up with the platform’s growing complexity.

The ad account lacked clear structure,  performance tracking, and a scalable strategy, making it harder to spot opportunities or control profitability. Without expert support and a refined growth system, Beauty by Earth risked stagnation in one of Amazon’s most competitive categories.

The Solution

We audited Beauty by Earth's Amazon ad account and restructured it using the Olifant Methodology, organizing campaigns by ASIN, match type, and targeting strategy to bring clarity and control to every dollar spent.

We then executed a multi-layered PPC strategy: exact and broad keyword targeting, competitor ASIN campaigns, category targeting, and high-converting video ads that dominated visual placement.

To maintain profitability, we delivered weekly TACoS reports across all 100+ ASINs, giving the team full ROI visibility and allowing us to shift budget toward winners while eliminating waste.

The Results

27% revenue increase in the first 30 days

• Successfully launched 5 new products with strong ranking momentum and early traction.
• Improved ROAS while cutting wasted spend through systematic daily optimization.‍
• Full profitability visibility with weekly TACoS reporting across all 100+ ASINs, allowing data-driven budget decisions.

By bringing structure, transparency, and expert management to their Amazon ads, Beauty by Earth transformed complexity into clarity and unlocked sustainable growth in one of the platform's most competitive categories.