8-Figure Beauty Brand Increases Amazon Sales by 27%

About the brand

Beauty by Earth is a fast-growing, eco-conscious skincare brand redefining clean beauty. Their product line spans facial care, self-tanners, body care, and more. All crafted with natural, non-toxic ingredients that deliver real results.

Built on values of sustainability, ethical sourcing, and cruelty-free formulas, the brand has cultivated a loyal customer base of conscious consumers who refuse to compromise between health and performance.

With over 100 ASINs and thousands of 5-star reviews, Beauty by Earth has cemented its position as a leader in the clean beauty movement, on a mission to make natural beauty the new industry standard.

The Problem

Despite rapid growth and a strong product catalog, Beauty by Earth’s internal team was spread too thin. One of the founders was personally managing Amazon PPC, but as the brand scaled, the approach couldn’t keep up with the platform’s growing complexity.

The ad account lacked clear structure, transparent performance tracking, and a scalable strategy, making it harder to spot opportunities or control profitability. Without expert support and a refined growth system, Beauty by Earth risked stagnation in one of Amazon’s most competitive categories.

The Solution

We began with a comprehensive audit of Beauty by Earth’s Amazon ad account and immediately restructured campaigns using the Olifant Methodology. Organizing by ASIN, match type, and targeting strategy. This brought clarity and control to budget allocation, ensuring every dollar was tied to measurable performance.

From there, we executed a multi-layered PPC strategy that included exact and broad keyword targeting, competitor ASIN targeting, category-based campaigns, and high-converting video ads designed to dominate visual real estate.

To safeguard profitability at scale, we delivered weekly TACoS performance reports across all 100+ ASINs. This gave the Beauty by Earth team full visibility into ROI, allowing us to shift spend toward top-performing products while cutting wasted ad spend.

The Results

27% increase in Amazon monthly sales

• 5 new product launches scaled to $100K+/month
• Higher ROAS and lower wasted spend through daily optimization
• Full transparency achieved with weekly TACoS reporting, giving the team clear visibility into true profitability

By transforming their ad account into a scalable growth engine, Beauty by Earth turned complexity into clarity, unlocking profitable growth across one of Amazon’s most competitive beauty categories.