8-Figure Amazon Beauty Brand Increases Advertising Sales By 27% in 90 days

Industry

Amazon

Services

Amazon Marketing

About the brand

Beauty by Earth is a brand obsessed with organic ingredients and a mission to create the most effective everyday and beauty products with the cleanest ingredients found on earth.


The Problem

One of the founders in Beauty by Earth's team was managing the campaigns as the business is in the 8-figure mark and a lot of time & dedication we're needed in order to achieve the desired outcome. As the business grows more important tasks are coming up so the company needed external help with their daily Amazon PPC Management.


The Solution

With the strength of Beauty by Earth’s brand, Olifant saw that there is a huge opportunity to drive incremental sales through different targeting approaches. However, the initial campaign set up and reporting didn’t allow for that level of granularity. 

With a full campaign restructure, daily PPC optimization, and the Olifant Methodology, Olifant was able to capitalize on the existing ad account data by scaling the best-performing campaigns, while saving them hours of account management time per week.

Olifant launched a portfolio of campaigns for each ASIN that the Beauty by Earth team wanted to push. Each portfolio contained auto campaigns, sponsored products targeting keywords on exact & broad (separated campaigns), sponsored products targeting competitor ASINs + category, and video ads.

The combination of Olifant’s data-driven approach and analyst guidance allowed Beauty by Earth to continually measure the true lift of its Amazon advertising and uncover opportunities for future growth. One of the things that the Olifant team did was to track all important metrics on a daily basis and make changes based on the data.

Beauty by Earth is a brand with +100 ASINs and in order to be able to make the best of the budget Olifant's team of analysts are pulling weekly reports to measure all products TACOS and allocate the marketing budget based on the strategy and results. That data allows the team to be more efficient and capitalize on best-performing products.


Olifant's solution

  • Amazon PPC Management
  • Amazon Product Launches

Drive worthy results with Olifant

27%

Increases Advertising Sales

5

Successful New Amazon Product Launches

Prudence Millsap

Do you need more customers? 
Olifant can deliver

Discover how we create your success story

Amazon

46.2%

Total Amazon Sales

Organic Gardening Brand Grows Amazon Sales By 46.2% In 44 Days

46.2%

Total Amazon Sales

Amazon

25.6%

Total Amazon Sales

Leading Halal Supplements Brand Grows Amazon Sales by +25.6% In 92 Days

25.6%

Total Amazon Sales

Amazon

24%

Total Sales

Simply Gum Partners with Olifant, Drives 24% Increase in Total Sales at Increased Efficiency