Beauty By Earth Amazon Case Study: How an 8-Figure Brand Increased Revenue by 27% in 30 Days

A leading beauty brand with 100+ ASINs and thousands of reviews, relying entirely on founder-managed ads. We took over the account and scaled it across the full catalog.

Hired for:

Full Amazon Account Management

Ad Account Audit & Restructure

Keyword, Competitor & Category Targeting

Video Ad Campaign Management

Get your free marketing plan

View on Amazon

Woman holding Bearth body care bottles by hip

Hired for:

Full Amazon Account Management

Ad Account Audit & Restructure

Keyword, Competitor & Category Targeting

Video Ad Campaign Management

Get your free marketing plan

View on Amazon

About The Client

Category-leading beauty brand redefining natural skincare.

Beauty by Earth makes clean, eco-conscious skincare. Facial care, self-tanners, body care, and more, all crafted with natural ingredients.

With 100+ ASINs and thousands of 5-star reviews, the brand is one of the clearest leaders in clean beauty.

The problem

What was holding Beauty by Earth back:

An 8-figure brand with 100+ ASINs and thousands of reviews, but ads were still founder-managed. At that catalog size, that approach had hit its ceiling.

Founder-led PPC that couldn't keep pace with the catalog

An ad account with no clear structure or hierarchy

No performance tracking across 100+ ASINs

No system to find winners and scale them

Risk of stagnation in a competitive category

Our approach

A Five-Step DTC Playbook

Olifant Digital ran Beauty by Earth's Amazon ad account like an in-house team. Each step closed a specific gap and unlocked the next.

Audited the full ad account for structure and waste

Mapped every campaign across 100+ ASINs. Identified structural gaps, redundant targeting, and wasted spend, then rebuilt the foundation before scaling spend.

Restructured campaigns by ASIN, match type, and targeting

Rebuilt the account into a 1-1-1-1 structure: one campaign, one ad group, one keyword, one ASIN. Match types separated, targets isolated, and performance readable at the product level instead of buried in mixed campaigns.

Launched keyword, competitor, and category targeting

Added three targeting layers the original account was missing. Keyword campaigns caught shoppers searching for what Beauty by Earth sells. Competitor campaigns put the products in front of people already shopping rival brands. Category campaigns captured demand from people browsing the aisle, not yet committed to a brand.

Captured premium visibility with video ads

In a category where most competitors ran sponsored products alone, we launched video across priority ASINs. We A/B tested multiple videos per product and scaled only the highest-ROI versions.

Built a profit engine across 100+ ASINs

Olifant AI tracked TACoS across every ASIN daily, scaling budget toward high-performing products to drive profit across the entire catalog.

Results

The numbers speak for themselves.

REVENUE INCREASE

27%

In the first 30 days after Olifant Digital took over the account.

NEW PRODUCT LAUNCHES

New ASINs launched profitably

CATALOG SCALE

100+ ASINs

Profitability tracking across the full catalog

"Olifant Digital is the best agency I have ever worked with."

Prudence Millsap

Co-Founder at Beauty by Earth

Want results like Beauty by Earth?

Olifant Digital transitioned a founder-managed ad account into a structured growth engine, accelerating revenue by 27% in just 30 days. Let’s build the same growth momentum for your brand.

Get your free marketing plan

Frequently asked questions

What was Beauty by Earth's biggest Amazon challenge before working with Olifant Digital?

A co-founder was still running ads across 100+ ASINs. No clear account structure, no performance tracking, and no system to identify what was actually working.

What did Olifant Digital do differently for Beauty by Earth on Amazon?

Full account audit first. Then restructured campaigns by ASIN, match type, and target. Added keyword, competitor and category targeting, captured premium video ads and built weekly TACoS reporting across the entire catalog.

How does Olifant Digital approach PPC for large catalogs?

We build structure before we scale spend. Every ASIN gets its own campaign logic: winners get identified fast and waste gets cut faster.

What services did Olifant Digital provide to Beauty by Earth?

Amazon PPC Management, Ad Account Audit and Restructure, Keyword, Competitor and Category Targeting, Video Ad Campaign Management, and Weekly TACoS Reporting.