Wellness Nutrition Brand Grows Amazon Sales by 124% in 180 Days

About the brand

LyfeFuel is a wellness nutrition brand that is creating the most nutrient-dense products on the planet because they have the power to transform – not just our bodies – but our whole lives and world too. The mission of the company is to ensure that every human has access to the essential nutrients they need to thrive by building a healthy, sustainable, and impactful business at every scale.

The Problem

LyfeFuel is in a highly competitive market with established players that are super aggressive with paid advertising on Facebook and Google. The main challenge was how to scale while maintaining healthy profits each month.

The Solution

Lyfefuel's CEO came to Olifant Digital looking for a holistic approach to their business and after a few conversations and analysis, we saw missed opportunities through which we can help the brand to scale profitably.

The first thing that we did is the buyer persona analysis. We quickly understood who is the ideal buyer for LyfeFuel's products and we created a full-funnel strategy on Facebook and Google.

The brand is having excellent product quality and the returning customer rate is great, this is why we focused on acquiring new customers at the best CPA possible using Facebook & Google ads.

After 180 days of working together we measured the results, a 142% uplift in DTC sales.

Olifant's solution

"Alex and his team have really gone above and beyond our expectations. They helped navigate some very challenging scenarios including getting our Facebook account reinstated, a full-funnel approach to marketing, and a results-oriented mindset. They've been very flexible to work with us to create a model that is mutually beneficial so that we are aligned in the success and growth of the business."

Chris Manderino, CEO at LyfeFuel