21% Revenue Growth in Just 30 Days With a Successful UK Launch

About the brand

Rainbow Chalk is a DIY-driven brand specializing in high-quality liquid chalk markers and home improvement essentials. Their signature markers are designed for both ease-of-use and vibrant performance—trusted by casual hobbyists, families, and creative professionals alike.

With a commitment to quality and practicality over frills, Rainbow Chalk has carved out a strong presence in the U.S. market, becoming a go-to choice for those who want reliable products that deliver both creativity and value.

The Problem

After dominating the U.S. market, Rainbow Chalk set its sights on expansion to the UK. But despite their product quality and pricing advantage, growth in the new region remained stagnant. Their ads were unprofitable, organic rankings were weak, and rotating through different agencies only made things worse. They needed a strategy tailored for international success—not just recycled U.S. tactics.

The Solution

We built a UK-specific growth strategy designed to maximize visibility and profitability across every touchpoint:

1. Fixing the Foundation:
Their listings were polished but not optimized. We identified missing high-volume keywords and integrated them into titles, bullets, unlocking the base for long-term organic growth.

2. SEO + PPC in Sync:
Instead of running ads in isolation, we mirrored our PPC targeting to match listing keywords. This alignment boosted click-through rates, improved relevance scores, lowered ACoS, and accelerated organic rankings simultaneously.

3. Category Realignment:
Products were buried in the wrong subcategories. We reclassified them to match top-performing competitors, which instantly improved visibility in search filters and lifted conversion rates.

The Results

• Lowered ACOS through more relevant keyword targeting
• Improved organic rankings through SEO-PPC synergy
• Boosted discoverability by placing products in more relevant categories

With keyword precision and backend cleanup, Rainbow Chalk not only regained traction in the UK but also laid the groundwork for sustained, scalable international growth.