Organic Matcha Brand Grows Amazon Sales by 28% in 30 Days

About the brand

MatchaBar is a leading organic matcha DTC brand that is selling on Amazon and off Amazon. MatchaBar's Ceremonial Grade Matcha is sourced and grown at family farms in Nishio, Japan. The founders are working with a Chasi tea master to create a unique blend of matcha, optimizing taste as well as nutritional value.

The Problem

The founders noticed that their sales are declining month to month compared to what was achieved in the previous year and wanted to turn the ship around. Customers love the products and leave 5-star reviews consistently but the growth goals were not achieved.

The Solution

MatchaBar came to us looking to grow the business profitably and reach more potential customers. Their marketing partner was using outdated strategies to manage their brand on the platform. We developed an in-depth plan to scale the brand profitably.

The first thing that we did is we shifted the budget from sponsored brands to sponsored products, in order to improve the organic rankings ASAP. In the meantime, our SEO team optimized all of the product listings to boost organic traffic and sales.

We saw inconsistent optimization and missed opportunities in PPC which we quickly identified and capitalized on.

One of the winning strategies was taking the best-performing keywords from sponsored brands and launching them into sponsored products using one keyword per campaign.

A/B testing the hero image and improving the A+ content also helped with the conversion rate, which made our job on PPC a little bit easier.

Pro tip: Work on your conversion rate all the time. It's easier to improve it and lower your ACOS. The first goal should be to get more traffic but as soon as you do that, you need to make sure you are trying to convert every visitor into a customer.

Once everything was implemented, the results got better almost immediately. In just 30 days we were able to increase their revenue by 28% at a better TACOS!

Olifant's solution

<p>"Olifant Digital helped us to improve our profitability and sales on Amazon!"</p>

Max Fortgang — Co-Founder at MatchaBar