Organic Matcha Brand Grows Amazon Sales by 28% in 30 Days

About the brand

MatchaBar is a leading organic matcha DTC brand that is selling on Amazon and off Amazon. MatchaBar's Ceremonial Grade Matcha is sourced and grown at family farms in Nishio, Japan. The founders are working with a Chasi tea master to create a unique blend of matcha, optimizing taste as well as nutritional value.

The Problem

The founders noticed that their sales are declining month to month compared to what was achieved in the previous year and wanted to turn the ship around. Customers love the products and leave 5-star reviews consistently but the growth goals were not there.

The Solution

MatchaBar came to us looking to grow the business profitably and reach more potential customers. Their marketing partner was using outdated strategies to manage their brand on the platform. We developed an in-depth plan to scale the brand profitably.

The first thing that we did is we shifted the budget from sponsored brands to sponsored products, in order to improve the organic rankings ASAP. In the meantime, our SEO team optimized all of the product listings to boost organic traffic and sales.

We saw inconsistent optimization and missed opportunities in PPC which we quickly identified and capitalized on.

Once everything was implemented, the results got better almost immediately. In just 30 days we were able to increase their revenue by 28% at a better TACOS!

Olifant's solution

"We could not recommend Olifant more. They were quick, professional, and most importantly very honest and realistic about expectations. They did a great job in building our business! Alex really cares about his business and has built an amazing team. Best decision!"

Graham Fortgang @ Co-Founder at MatchaBar