Organic Gardening Brand Grows Amazon Sales By 46% In 44 Days

About the brand

Jeff and Ana started Spade to Fork because more than anything they wanted to make food personal again. They love teaching their children how to grow food, and saw how far removed most of us have become from this process. Spade to Fork is dedicated to sharing the knowledge of gardening and making it as simple and fun as possible. All of the products are certified organic and the packaging is plastic-free because they care about the environment and want to create a better place for everyone.

The Problem

With unoptimized and improperly structured campaigns, the company was seeing both year-over year advertising cost of sale (ACOS) increases and stagnant total sales growth. Using only a few campaigns for each ASIN was not enough for the company to catch up with the increasing competition. The previous marketing partner was unable to control the product-level profitability, leading the brand owners to look for a new Amazon partner.

The Solution

After coming on board with Olifant, the marketing team created product-level, goal-driven advertising campaigns for Spade To Fork products. The team saw missed opportunities on the listing optimization and that was one of the first things that the Olifant team improved.

Olifant started Amazon PPC optimization on the legacy campaigns launched from the previous marketing partner to ensure that the sales velocity is moving up in order to keep up with the competition while on the back-end the team was working on an ad account restructuring.

Olifant's media buying team launched a portfolio of new campaigns for each ASIN based on priorities agreed with the brand owners. The goal was to grow the brand as fast as possible on a profitable TACOS.

After reviewing the data carefully Olifant team saw a lot of missed opportunities by targeting competitor ASINs and using the best-converting keywords in SKAGs (single-keyword ad campaigns). As soon as these campaigns we're launched they became the best-selling campaigns on profitable ACOS which are running to this day.

To help consistently improve sales velocity, the Olifant team continued optimizing ad campaigns daily with the aim of driving incremental sales.

The combination of Olifant’s data-driven approach allowed Spade To Fork to grow their sales profitably in just 44 days.

Olifant's solution

"Olifant works extremely closely in our account and I am impressed with their support and know-how. I feel that our brand is in safe hands."

Jeff Kathrein — CEO at Spade to Fork