Scaling a Luxury Aroma Diffuser Brand by $361,590 in Monthly Revenue

About the brand

The Magic Scent is a premium fragrance brand redefining how people experience scent in both homes and commercial spaces. Specializing in high-quality diffusers and essential oils, the brand creates elevated sensory experiences that transform ordinary environments into havens of luxury and tranquility.

With a focus on innovation, wellness, and uncompromising quality, The Magic Scent has become the go-to choice for customers seeking more than just fragrance—they’re seeking an immersive lifestyle upgrade.

The Problem

Even with an outstanding product line, The Magic Scent struggled to find a marketing partner who could deliver real, scalable growth.

• Previous agencies overpromised and underdelivered, showing inflated results with little substance.
• Revenue plateaued at around $50K/month, with no clear path to scale.
• Marketing efforts were fragmented, with no cohesive strategy across PPC, SEO, and email.

What The Magic Scent needed was a data-driven, transparent partner who could align all channels and unlock profitable, sustainable growth.

The Solution

We built a full-funnel growth system designed to align messaging, channels, and conversions for scalable profitability:

1. Deep Market & Customer Research
We analyzed the brand’s positioning, ideal client psychographics, frustrations, and aspirations. This insight allowed us to craft ad angles that spoke directly to The Magic Scent’s ideal buyers.

2. Performance-First Advertising
We rebuilt their infrastructure on Meta and Google, optimizing around T-ROAS (true return on ad spend) instead of misleading platform ROAS. This shift gave us the confidence to scale ad budgets while protecting profitability.

3. Email & SMS Redefined
Instead of design-heavy templates, we leaned into plain-text, copy-driven emails that felt more personal and authentic. The result: over $50,000/month in email revenue and significantly higher engagement.

4. Creative & Acquisition Ownership
We produced scroll-stopping ad creatives in-house and managed the entire customer acquisition process, ensuring consistency from first click to final purchase.

5. Conversion Rate Optimization
Using CRO principles, we optimized the entire funnel, improving conversion rates across key website pages and lifting overall revenue efficiency.

Throughout, our approach was built on accountability and transparency—no guesswork, just performance-backed execution across every marketing touchpoint.

‍The Results

Increased Monthly Revenue by $361,590

• Email & SMS consistently drive $50,000+ per month in revenue
• T-ROAS established as the guiding metric, enabling profitable scaling across channels
• Audience-first messaging & plain-text emails outperformed traditional HTML campaigns
• Scroll-stopping ads built from scratch, driving customer acquisition at scale
• 2x increase in website conversion rate through CRO-driven optimizations

By pairing deep customer research with a conversion-focused strategy, The Magic Scent transformed into one of the most scalable and efficient accounts in our portfolio.