How We Helped Ekster Unlock +40% Profit Margin And $304,212 In Increased Profit

About the brand

Ekster is a leading smart wallet brand loved by design-minded consumers around the world. They’ve built a reputation for sleek, functional products that make everyday carry smarter and more stylish. With strong traction across both DTC and Amazon, Ekster had the sales momentum every founder dreams of.

But behind the growth, profitability was slipping. Rising ad costs and inefficient Amazon PPC ads were eating into margins, making it harder to scale profitably.

The Problem

Ekster had already built a powerful brand with strong sales across DTC and Amazon. But behind the surface, their Amazon strategy wasn’t keeping up with the brand’s growth.

• Product listings were outdated and didn’t reflect Ekster’s premium positioning.
• Creative assets lacked the polish needed to stand out in a competitive marketplace.
• Despite high demand, top sellers weren’t scaling to their full potential.

Worse, ad spend was working against them. By overspending on branded keywords, they were paying for customers they would have captured organically — bleeding margin without winning new to brand customers.

To truly scale, Ekster needed a profit-first, data-backed strategy that aligned with their premium aesthetic, maximized sales on proven products, and set the stage for successful new product launches.

The Solution

We approached Ekster’s Amazon challenge from four strategic angles — each designed to protect margins, unlock scale, and reflect their premium brand identity:

1. Revamped Listings for Consistency, Clarity & Conversion
We updated every Amazon listing to match Ekster’s sleek DTC tone — rewriting copy to spotlight differentiators (RFID protection, push-button access, slim design) while optimizing for SEO. Premium visuals and A+ content reinforced the tech-meets-luxury positioning customers expect.

2. Doubling Down on Best-Sellers
Instead of spreading efforts thin, we built full-funnel campaigns around Ekster’s flagship wallets. This ensured their top products dominated search, converted at higher rates, and reached new sales ceilings without sacrificing efficiency.

3. A Smarter PPC Structure
We eliminated wasted ad spend on branded terms (customers Ekster would have won anyway) and built a dual-track system:

• Lean branded protection to maintain visibility at minimal cost.
• Aggressive prospecting into non-branded and competitor keywords to fuel true customer acquisition.

4. Launch Playbook for New Products
With a proven go-to-market system, every launch became a plug-and-play growth engine. Listings, ads, sequencing, and reviews were orchestrated to capture attention fast — turning new products into consistent revenue drivers within weeks.

The Results

This strategic overhaul transformed Ekster’s Amazon performance:

• $304,212 in profitability unlocked with a margin-first approach.
• Flagship wallets surged in visibility and daily sales, supported by a profitable, full-funnel ad system.
• New launches scaled predictably, each following a repeatable, revenue-driving formula.

Today, Ekster’s Amazon channel mirrors the excellence of their DTC brand — positioned for long-term dominance with profitability baked in.