Ekster Amazon Case Study: How a Wallet Brand Added $688,406 in Yearly Profit

About the brand

Ekster had built a successful smart wallet brand with strong DTC sales. Their sleek, functional products attracted design-conscious customers worldwide, and they were ready to expand to Amazon.

But they needed more than just a launch, they needed a partner who could build their Amazon channel the right way from day one. Without proper catalog structure, optimized listings, and strategic ad management, even the best products struggle to gain traction and remain profitable on Amazon.

The Problem

Ekster was ready to launch on Amazon, but they knew the stakes. One misstep (broken catalog structure, weak listings, or inefficient ads) could turn a premium brand into just another commodity seller.

They needed to avoid the common pitfalls: catalogs that break under scale, product pages that fail to convert, and PPC strategies that burn cash on branded keywords instead of driving new-to-brand customers.

The goal wasn't just to launch. It was to build an Amazon channel as polished and profitable as their DTC business from day one.

We took complete ownership of Ekster's Amazon channel, building and managing it for several years as an extension of their in-house team. Our role went far beyond strategy. We built and managed every layer of their Amazon ecosystem:

• Image optimization, A+ Content, and Brand Store management to reflect their DTC-level design aesthetic.
• Title and bullet rewrites to sharpen conversion messaging while aligning with SEO best practices.
• Product launches executed through structured playbooks that drove ranking velocity and review momentum.
• Issue assistance and escalation for suppressed listings, stranded inventory, and account-level problems.
• Catalog management including parent-child structures, variation setup, and backend optimization for full operational health.

With a solid foundation in place, we executed a profit-first, data-driven strategy designed to scale efficiently and maintain premium positioning.

1. Built Listings for Consistency & Conversion
We created every product listing to match Ekster's brand voice and premium appeal. Copy highlighted key differentiators (RFID protection, push-button access, slim design), while visuals and A+ modules reinforced the tech-meets-luxury identity.

2. Focused on Best-Sellers
We concentrated efforts around Ekster's flagship wallets, building full-funnel campaigns and scaled efficiently, turning top performers into category leaders.

3. Smarter PPC Infrastructure
We avoided wasted spend on branded terms and structured campaigns to balance lean brand defense with aggressive new customer acquisition while protecting profitability.

4. Launch Playbook for New Products
Each new launch followed a proven, repeatable formula (optimized listings, PPC ads, and getting reviews early), turning every release into a scalable revenue driver.

The Results

Launching Ekster's Amazon channel with strategic precision and operational excellence delivered measurable, sustainable results:

• $688,406 in annual profitability unlocked through margin-focused management and efficient ad spend.
• ‍Flagship wallets became category leaders, achieving top visibility and conversion rates with full-funnel PPC support.‍
• New product launches scaled predictably, following a repeatable playbook that drove rankings, reviews, and revenue from day one.‍
• Clean catalog architecture and operational excellence, eliminating common Amazon pitfalls and ensuring sustainable scalability.

Today, Ekster's Amazon channel operates at the same standard as their DTC brand: sleek, profitable, and built for long-term dominance.