Natural Supplement Brand Grows Sales on Amazon by 36% in 60 days

About the brand

Haka Life Nutrition isn’t your typical nutrition company. Their supplements are the product of years of hard work and research, but unlike their competitors, HakaLife won't sell you the same products with different packaging. The GLX3 Green Lipped Mussel capsules are offering an alternative to the typical & disgusting fish oils.

The Problem

When we came in contact with HakaLife we were tasked with auditing the business, and finding the reason behind sales slowing down & being unable to scale profitably. Even though their main product's ingredients were completely different, they had the same effects compared to the direct mass-market competitors. And this is where they had failed - their potential buyers were completely unaware of how better HakaLife's products were.

The Solution

After analyzing the competition in depth, we came up with an action plan that would allow us to scale their business.

First off, we found major missed opportunities in their conversion rate optimization. The first step that we took is to optimize all images and A+ Content.

As soon as we did that, our ad ROI went up with almost zero changes on the paid advertising side.

The next step was to review in detail all of the best-performing keywords and launch them into single-campaign ad groups using only one keyword and only one ASIN per campaign.

Having full control over the PPC performance allowed us to increase the revenue by 36% in the first 60 days of working together.

Advertising in the supplement niche is always difficult, this is why every dollar needs to be spent in the most efficient way. One of the easiest ways to scale a brand on Amazon is to focus on conversion rate optimization and make sure you have the highest chance of turning every visitor into a customer.

Olifant's solution

<p>"I keep&nbsp; watching our&nbsp; sales go up&nbsp; every&nbsp; day! We can't wait to break our record month! Our sales are improving at a better ACOS. Keep it up!"</p>

Andrew Casey — CEO at HakaLife