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Scaling a Beauty Brand Profitably to 7-Figures on Amazon

Plamen Stefanov
CEO at COCOSOLIS
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"Olifant Digital is like an internal marketing team for us, not an outsourced company. They really do care about our brand & growth."
$152,784
Increase in Amazon Monthly Sales
Olifant's responsibilities
Full-Service Amazon Marketing
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About the brand

COCOSOLIS is a premium beauty brand specializing in 100% organic tanning and skincare products. Crafted with natural ingredients and eco-conscious production, their luxurious range of sun care, body oils, and anti-cellulite treatments delivers visible results without compromise.

Loved by conscious consumers worldwide, COCOSOLIS has built its reputation on sustainability, transparency, and radiant skin outcomes making it the go-to choice for those who want both beauty and integrity in their skincare.

The Problem

COCOSOLIS entered Amazon’s competitive beauty category with a strong product line but scaling profitably was tough.

  • Competitors with years of head start dominated PPC, driving up costs and squeezing margins.
  • Self-managed campaigns were overloaded with keywords, making spend inefficient and unfocused.
  • Video ads weren’t being leveraged, leaving high-impact placements on the table.
  • Ad budgets were spread too thin to deliver measurable, scalable results.

To break through, COCOSOLIS needed a smarter, more focused strategy that could turn their strong brand foundation into sustainable Amazon growth.

The Solution

We implemented a three-part optimization strategy to break the cycle and scale efficiently:

1. Diversified Ad Formats for Maximum Impact
We capitalized on Sponsored Brand placements to showcase COCOSOLIS’s tanning products with high visual “WOW” appeal. To secure prime visibility, we optimized top-of-search bids for best-performing SKUs and restructured Sponsored Display campaigns to target lifestyle audiences and competitor listings.

2. Tighter Keyword Targeting
Instead of bloated ad groups with 50+ keywords, we built tightly themed campaigns by product. This ensured budget was funneled into the most relevant, high-performing search terms, improving efficiency and profitability.

3. High-Impact Video Creative
We leaned into visual storytelling, creating before/after assets tailored for 16:9 Sponsored Brand and Sponsored Display Video placements. This widescreen format highlighted transformation power and product benefits, dominating Amazon’s visual real estate.
The result: higher ROAS, stronger CTR, and significantly improved conversion rates compared to sponsored product ads.

The Results

Scaling to 7-figures on Amazon in multiple markets

  • Sold out nearly all inventory within 3 months
  • Successfully launched 7 new products, each backed by a repeatable playbook
  • Cut wasted ad spend through tighter keyword targeting, boosting efficiency and ROI

By restructuring campaigns and expanding creative testing, COCOSOLIS unlocked sustainable, profitable growth proving that even in Amazon’s most competitive beauty vertical, precision and performance win.

Olifant’s resp0nsibilities

Account Health Management
Amazon PPC Management
Amazon SEO
Amazon Product Launch
Amazon Conversion Rate Optimization
A+ Premium Content
Data-Driven Strategy
Catalog & Flat File Management

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