Natural Skin Care Brand for Animals Increases Sales by 35% in 60 days

About the brand

Coat Defense is a brand that offers skin care products for dogs and horses. Combining entirely natural ingredients without chemicals or prescription-only ingredients, Coat Defense was able to tap into the pet care niche and outsell most of the biggest brands on the market.

The Problem

Coat Defense was doing extremely well in 2020 but the sales in 2021 and 2022 declined so did the ROI and the profit. They tried to work with several agencies for the past 2 years to get the sales and profits back on track but the desired goals were not achieved.

The Solution

After auditing their account in detail we saw missed opportunities in all areas. Conversion rate optimization, SEO, and PPC. In the first two weeks, our team optimized all product images, A+ content, and listings (for more organic traffic).

By increasing the conversion rate the PPC results immediately went up. Our team restructured the ad account and launched about 300 new ad campaigns to ensure that we have full control over the ad spend, ACOS, and more importantly profits.

In the first 60 days, the overall sales grew by 35% with an improvement in ACOS and profit.

One of the best ways to increase sales and profit immediately is to analyze search query reports for every product and identify keywords with a high conversion rate. As soon as you have the list, double-check your active PPC campaigns and launch the keywords that are missing from the search query report.

This was one of the strategies that we implemented for Coat Defense to accelerate their sales and profit.

Olifant's solution

<p>"Olifant was very organized. They created a meeting pace and deliverable schedule that works well for us. The account management is very responsive, and internal communications are excellent. <strong>We are very happy with speed of delivery and execution.</strong>"</p>

Vince Polentes — CEO at Coat Defense