Wellness Nutrition Brand Grows Amazon Sales by 48% in 150 days

About the brand

LyfeFuel is a wellness nutrition brand that is creating the most nutrient-dense products on the planet because they have the power to transform – not just our bodies – but our whole lives and world too. The mission of the company is to ensure that every human has access to the essential nutrients they need to thrive by building a healthy, sustainable, and impactful business at every scale.

The Problem

LyfeFuel is in a highly competitive market with established players that are super aggressive with PPC on Amazon. The main challenge was how to scale the brand on the platform without decreasing the price. Many of the competitors are selling cheaper products in order to acquire more customers in their market.

The Solution

Lyfefuel's CEO came to Olifant Digital looking for a holistic approach to their Amazon business and after a few conversations and analysis, we saw missed opportunities through which we can help the brand to scale profitably.

The way that the listings were structured and optimized, combined with the high price of the products, LyfeFuel was generating decent revenue, but wasn't able to scale.

We began our complete overhaul by optimizing the titles and bullets, defining the biggest PPC keywords, and re-structured their ad account.

After 150 days of working together we measured the results, a 48% uplift in all sales on a better ACOS!

Olifant's solution

<p>"Alex and his team have really gone above and beyond our expectations. They helped navigate some very challenging scenarios including getting our Facebook account reinstated, a full-funnel approach to marketing, and a results-oriented mindset. They've been very flexible to work with us to create a model that is mutually beneficial so that<strong> we are aligned in the success and growth of the business.</strong>"</p>

Chris Manderino — CEO at LyfeFuel