Wellness Nutrition Brand Grows Amazon Sales by 48% in 150 days




Marketing on Amazon

About the brand

LyfeFuel is a wellness nutrition brand that is creating the most nutrient-dense products on the planet because they have the power to transform – not just our bodies – but our whole lives and world too. The mission of the company is to ensure that every human has access to the essential nutrients they need to thrive by building a healthy, sustainable, and impactful business at every scale.

The Problem

LyfeFuel is in a highly competitive market with established players that are super aggressive with PPC on Amazon. The main challenge was how to scale the brand on the platform without decreasing the price. Many of the competitors are selling cheaper products in order to acquire more customers in their market.

The Solution

Lyfefuel's CEO came to Olifant Digital looking for a holistic approach to their Amazon business and after a few conversations and analysis, we saw missed opportunities through which we can help the brand to scale profitably.

The way that the listings were structured and optimized, combined with the high price of the products, LyfeFuel was generating decent revenue, but wasn't able to scale.

We began our complete overhaul by optimizing the titles and bullets, defining the biggest PPC keywords, and re-structured their ad account.

After 150 days of working together we measured the results, a 48% uplift in all sales on a better ACOS!

Olifant's solution

  • Amazon PPC Management
  • Keyword Research
  • Amazon Conversion Rate Optimization
  • Account Management
  • Listing Optimization

Drive meaningful results with Olifant


Increase in Amazon Sales


Lower ACOS

Chris Manderino, CEO at LyfeFuel

"Alex and his team have really gone above and beyond our expectations. They helped navigate some very challenging scenarios including getting our Facebook account reinstated, a full-funnel approach to marketing, and a results-oriented mindset. They've been very flexible to work with us to create a model that is mutually beneficial so that we are aligned in the success and growth of the business."

Chris Manderino, CEO at LyfeFuel

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Increase in Profitability

Balanced Tiger
Balanced Tiger

Increase in Amazon Sales

Coat Defense (DTC)
Coat Defense (DTC)

Increase in DTC Revenue