69 Best Amazon Seller Tools for 2026 (Including the 7 We Use)

The best Amazon seller tools are Nova (profit), Helium 10 or DataDive (research), Scale Insights (PPC rules), Datarova (rank tracking) and Sellerboard or SellerLegend (profit and reimbursements), on top of Amazon’s free Brand Registry tools. These are the 7 tools our team uses on client accounts. Start with Amazon’s free tools and 1 research suite, then add a repricer, review tool or operations software only when a specific job needs it.

Olifant Digital manages $100M+ in annual Amazon client revenue across 50+ Amazon accounts. Below you’ll find a category table, Amazon’s free tools, a 5-step selection framework, the 7 tools we use on client accounts and 62 more tools with what each one does.

TL;DR

What are the best Amazon seller tools by category?

This table groups the best Amazon seller tools on this list by the job each one does.

Read the table as a division of labor: buy 1 tool per row you actually run, and leave the rows you don’t run empty.

For the work these tools support, see our Amazon listing optimization guide and our guide to Amazon backend keywords. For narrower shortlists, compare our picks of Amazon SEO tools, Amazon AI tools and Amazon product launch tools.

Which free Amazon seller tools does Amazon provide?

Amazon gives brand owners free testing, research and search data tools inside Seller Central. Everything in this section applies to Seller Central accounts only.

Manage Your Experiments. Amazon says optimized content can help increase sales by up to 20%, based on Amazon internal data. Amazon requires a Professional selling account and a brand enrolled in Brand Registry to use it.

Product Opportunity Explorer. Amazon says products launched with its insights have 2.5x higher sales potential in their first 3 months, based on 2025 Amazon internal data.

Brand Analytics. Amazon makes Brand Analytics available to Professional sellers who represent a brand in Brand Registry. Amazon publishes no sales lift figure for it.

How to choose the best Amazon seller tools for your brand

According to Amazon’s 2025 Small Business Empowerment Report, independent sellers account for more than 60% of sales in Amazon’s store. You compete with all of them, so build your stack in this order.

1. Enroll in Brand Registry and use Amazon’s free tools first. Amazon says Manage Your Experiments can increase sales by up to 20%.
2. Buy 1 research suite, such as Helium 10 or Jungle Scout. A second suite duplicates keyword and product data you already pay for.
3. Add a repricer only if you resell products that compete for the Buy Box. As your listings’ only seller, you have nobody to reprice against.
4. Use only review tools that work through Request a Review or Vine. Amazon’s staff guidance on review manipulation names these as the approved routes.
5. Add reimbursement, tax and inventory tools as volume grows. Claims, filings and restocks scale with units shipped, so manual work stops paying off.

"We start every brand on Amazon's free tools and 1 research suite. A tool earns its place only when it saves time on a job we run every week, so most established brands need a handful of tools, not 20." Alex Stoykov, founder and CEO of Olifant Digital

The 7 Amazon seller tools our team uses on client accounts

Tools 1 to 7 are the stack our account managers use to run 50+ Amazon client accounts. Each one has a fixed job: profit, research, PPC rules, rank tracking, listing work and reimbursements. Tools 8 to 69 are the rest of the market, and the table above groups them by job.

1. Nova

Nova is a profit and analytics platform for Seller Central and Vendor Central accounts. It tracks 40+ Amazon fee types, refreshes data hourly and covers 23 marketplaces, with profit and loss down to the SKU, PPC analytics, Search Query Performance, inventory and listing health in one dashboard. It also connects to Claude, ChatGPT and Gemini through its MCP, so you can ask questions about your own account numbers.

How we use it: Nova is where we check true profit per product after fees and ad spend, across accounts and marketplaces. That is the number we manage to, not ACoS on its own. See its Amazon profit and loss feature for how the fee breakdown works.

Best for: brands and agencies with several accounts, marketplaces or a Vendor Central business that need one accurate profit view.

Disclosure: Nova lists Olifant Digital in its Best Amazon Agencies 2026 directory. We use Nova on client accounts and recommend it on that basis.

2. Helium 10

Helium 10 is an all-in-one seller suite for Amazon, Walmart and TikTok Shop. Cerebro shows the keywords a competitor ASIN ranks for, Magnet finds keywords for your own listings, Keyword Tracker follows rank over time and Black Box handles product research. It also includes profit, inventory, alerts and review request tools.

How we use it: reverse ASIN research on the top competitors before we write or rewrite a listing, and to build the first keyword list for a new launch.

Best for: sellers who want research, listing and operations tools in 1 subscription.

3. Scale Insights

Scale Insights is a rule-based Amazon PPC automation platform built by Amazon sellers. You write stacked rules on 200+ parameters, for example raise bids when ACoS is low and top-of-search share is small, or pause a keyword after a set number of clicks with no sale. It also shows how price, ads and promotions affect organic sales.

How we use it: our account managers turn each account's bid and keyword logic into rules, so routine bid changes and harvesting run every day and the account manager spends time on strategy. One rule we run everywhere: pause a keyword when it has zero sales after 14 days and has spent twice what a single sale earns before ad costs.

Best for: brands and agencies that want full control over PPC automation instead of a black-box algorithm.

4. Datarova

Datarova shows the actual clicks, sales and conversion rates behind Amazon search terms, not estimates. Keyword Spy and ASIN Insights find the keywords that sell in a niche, and its rank tracker follows organic and sponsored positions daily, with a Google Sheets export and an API.

How we use it: daily rank tracking on client keywords. Across 357 keywords we track, 18 of the 23 keywords where a client ranked in the organic top 10 also held a sponsored slot, and only 5 of 119 keywords reached the top 10 without ad support. The top ASIN on a keyword takes about 21% of that keyword's sales, which is why we push rank on a short list of keywords instead of spreading budget thin.

Best for: brands that run rank pushes and want real conversion data per keyword.

5. DataDive

DataDive is a research and listing optimization tool for Amazon brands. It validates niches, groups keywords by root so listings get indexed for the terms that matter, compares competitor images, and tracks rank with Rank Radar.

How we use it: listing rewrites and compliance checks. When we rewrote listings for Eleva Nutrition, DataDive flagged words such as "certified", "free" and "guaranteed" that Amazon can restrict, so we adjusted claims before they went live.

Best for: teams that write and update listings often and want keyword coverage and risky words checked in 1 place.

6. Sellerboard

Sellerboard is a profit analytics tool for Amazon sellers, with COGS, returns, inventory management, review requests, listing change alerts, PPC optimization and refunds for lost inventory. It also supports Shopify, Walmart and eBay.

How we use it: lost and damaged FBA inventory reimbursements. We use it to find claims and file them on the client's behalf, and many clients already have it for profit tracking.

Best for: smaller and mid-size brands that want profit tracking and reimbursements in a low-cost tool.

7. SellerLegend

SellerLegend is an analytics and profit dashboard that syncs order data every 30 minutes. It covers profit and loss, Sponsored Products, Brands and Display analytics, inventory forecasting, refunds and reimbursements, EU and Australia VAT, and multi-account groups.

How we use it: profit and PPC reporting for clients that already run it, and for brands selling across the EU and Australia where VAT changes the margin picture.

Best for: multi-account and international sellers that need detailed P&L and VAT handling.

62 more Amazon seller tools, by name

The tools below are not part of our daily stack, but each one does a specific job well. Use the category table above to match them to the jobs you run.

8. Jungle Scout

Jungle Scout is an all-in-one software provider for Amazon sellers. The platform offers solutions for people interested in becoming Amazon sellers. In addition to helping first-time sellers launch and begin trading, Jungle Scout also helps experienced online merchants manage their businesses.

What’s more, the platform provides educational resources free of charge and provides sellers with accurate data from its analytics feature. Customer service is available 24/7 to all its subscribers.

Jungle Scout was built by sellers for sellers.

9. Teikametrics

Teikametrics automates Amazon ad bidding using algorithmic keyword targeting.

It automatically generates the best keywords to ensure you reach your intended customer base with ease.

Using its Flywheel 2.0 feature, you get access to information about the top brands in your category. If you want to know what percentage of market share you hold against your competitors, Teikametrics will sort you out.

Keeping better track of your inventory data, including ROI, sale-through rates, and turns, is among the reasons you might need it.

10. Sellics

If you want an Amazon tool with everything you need to succeed in the super-competitive marketplace, Sellics is an excellent choice.

Sellics (now Perpetua) is a SaaS solution that helps Amazon vendors and sellers monitor business performance and automate PPC campaigns. It helps in managing feedback, inventory control, and keyword ranking.

Sellics has different editions for businesses that sell through Amazon Seller Central. The editions have different features and pricing. The editions include seller edition, vendor edition, and agency edition for agencies representing sellers and vendors.

The best thing is you can try the available features for free with a 14-day free trial with no account required.

11. AMZFinder

Getting feedback and reviews is essential to know how your product is performing and how customers are reacting to it.

However, it can be overwhelming sending the review requests and also analyzing them.

AMZFinder is a tool that helps you to automatically send requests for feedback and review emails.

It also helps you manage and analyze the reviews and orders. The Amazon tool helps you enhance your store’s credibility and Amazon rating, which translates to better business.

12. Intellifox (Viral Launch)

Viral Launch's website now redirects to Intellifox, so that is the product you get if you sign up there today.

Intellifox is a set of Amazon seller tools for listing optimization, PPC automation, sales and profit tracking, image editing, review requests and fee change alerts. It is built around the European and UK marketplaces.

Pick it if you want listing, PPC and profit tools in one place, especially for EU and UK accounts.

13. AMZScout

Getting the right and most profitable product to sell on Amazon is the first and most crucial step towards your success. All the other steps, including marketing and keyword research, come to reinforce your choice of a product. Therefore, you should invest in a reliable product research tool.

AMZScout is an Amazon product research work that eliminates all the guesswork in finding a profitable product to sell on Amazon. It then helps you to optimize your listing and manage your Amazon business to profitability.

It is popular among users as it is affordable, user-friendly, has an extensive product database, and comes with a helpful academy. The tool comes with a variety of payment plans so that you can choose what works best for you.

14. Repricer.com

How you price your product matters in determining your profits.

It will take a lot of time to research different websites and then manually reprice your inventory. Alternatively, you can use an automatic repricing tool that saves you time and effort. Thus, you can concentrate on other aspects of growing your business.

Repricer.com is a tool that uses rules and algorithms to reprice your inventory automatically. The multichannel platform helps to enhance your profits while saving you time and hard work.

It comes with various benefits, including flexibility in pricing rules, net-margin repricing, and real-time repricing.

15. HelloProfit

HelloProfit offers a full suite of professional tools to help grow your Amazon business faster. It provides a variety of seller analytics, ensuring you have full control of your business.

These tools include PPC manager, product dashboard, merchant dashboard, and payout reporting. It’s available on a free trial running for 21 days. HelloProfit guarantees your safety and privacy using its SSL software.

It’s a great seller tool for both new and experienced Amazon sellers as its toolset keeps you updated with comprehensive progress reports and insight about how to optimize your business strategies for greater sales.

16. FeedbackExpress

Amazon uses your seller rating and feedback score as the key metrics to determine which seller will win the Buy Box. FeedbackExpress helps you manage your feedback communication with your buyers.

It helps to keep track of all your reviews and also gets more of them.

If you have commendable and consistent seller ratings and reviews, you can win the Buy Box with better profit margins.

FeedbackExpress qualifies as one of the best Amazon seller tools as you don’t have to keep track of your reviews. If somebody shares negative feedback about your product, the tool sends a notification to your phone for you to react immediately.

17. Pixelfy

Pixelfy is a handy tool that helps to shorten your URLs. The tool goes beyond shortening a URL, URL sharing, and tracking. It also enables you to add a retargeting tracking pixel to each shortened URL.

With the URL’s retargeting campaigns, you can reach more people and boost your numbers on Amazon. By tracking the shared links, you can optimize your campaign performance and improve your rankings on Amazon.

Embedding a pixel in your URL is advantageous as you can reach a customer who takes action on your website again with targeted ads. You can show the targeted ads on Google, Facebook, X or LinkedIn.

Pixelfy is tailored for Amazon sellers.

18. Avalara

Avalara provides automated tax compliance solutions. The platform handles tax issues such as:

• Filing and remission
• Calculation of rates
• Certificate registration

Avalara offers businesses customized tax solutions that offer clients benefits like reducing non-compliance risk, increased efficiency, and improved customer experience. It solves all your tax issues and has signed tax partner integrations.

Partnering with Avalara ensures your business is free from any tax troubles.

19. ShipWorks

Shipping is an essential part of your Amazon business. It’s important to ensure that you use the most efficient shipping tool with all the shipping rules, including packaging and labeling.

ShipWorks is a shipping management solution. The hybrid cloud and desktop shipping tool can use specified rules to route orders to the correct warehouse, perform most shopping tasks using barcode scanning, and offer rules for other shipping tasks.

It is a shipping software that is vital for volume warehouse shippers. It makes your shipping tasks easier, cheaper, and faster. It has its own API, which allows you to customize integrations. ShipWorks will compare the rates across multiple carriers, and you can integrate it with other e-commerce platforms, marketplaces, and inventory management tools. It comes with a 30-day free trial.

20. Scientific Seller

Using smart keywords is essential in boosting your sales on Amazon. As you think of the best Amazon tools to use, Scientific Seller is an excellent choice to consider.

Scientific Seller is a smart keyword research software. It offers keyword suggestions for your Amazon listings and PPC ads. You end up with a list of related keywords and related search suggestions.

You’ll also find a free Amazon keyword tool on their website. If you wish to see more results, you’ll have to sign up and create an account. Creating an account also helps you to search outside the United States and export and save your searches.

The best part is the keyword search tool is free.

21. DataHawk

DataHawk is a software analytics platform that will help you boost your productivity, increase sales, optimize profit margins, and gain insights on Amazon.

The product covers product data monitoring, financial reporting, market research and intelligence, and search engine optimization.

DataHawk helps sellers to grow and manage their daily operations on Amazon. It helps brands of all sizes to increase their margins using SEO and advertising strategies. It is also essential for retailers who wish to optimize their success in the competitive marketplace. It helps to protect the margins and also secure the Buy Box.

22. Zonguru

Zonguru is a tool ideal for professional Amazon merchants. It covers various areas of trading, including email automation, product research, and eBay listing.

The tool comes with various features, including eBay listing, keyword rank tracking, buyer email automation, negative review notifications, and order processing.

It also comes with a product guide that can help you find your next bestseller product. You can also use the tool to keep communication with your customers live to keep them happy and increase the chances of returning.

23. Feedvisor

Feedvisor is an Amazon seller tool ideal for large brands and sellers on Amazon. It is best for high-volume and competitive e-commerce organizations that compete for the Buy Box. Private label sellers and other big brands can also use the tool.

Feedvisor gives you a competitive edge in business by clarifying and simplifying complex market dynamics and provides insights that enhance your success.

Feedvisor now sells this software as Agentis, a platform that connects advertising, pricing and competitive intelligence for brands on Amazon.

It uses in-depth data intelligence from the market and automation tools to help the Amazon sellers succeed at every point. The AI-based advertising deals with autonomous budget balancing, automated keyword harvesting, and it also enables you to track your share of voice.

The tool also offers other services such as shopper engagement, making, data-backed optimizations, monitor market share trajectory, and help you to understand your competition in the market.

24. Google Keyword Planner

Google Keyword Planner comes in handy to discover new keyword ideas for your ad campaigns and expose you to the right customers. When you get the keyword ideas, you then refine them to the most relevant for your campaigns.

Google Keyword Planner gives you flexibility such that you can filter your keywords by category, location, and language of your customers, date, seasonal trends, etc.

Besides helping you discover new keywords, this tool also enables you to track your monthly searches. Therefore, you can estimate the number of searches a keyword will get each month.

Note, while keyword planner offers useful insights, the campaign’s performance will depend on various factors, including the product, customer behavior, budget, etc.

25. AMZDataStudio

When looking for Amazon seller tools, AMZDataStudio is one of the best tools to consider. It prides itself as the most accurate tool for keyword research.

AMZDataStudio pulls its data from Amazon. Thus, it uses the most accurate data from the competitive marketplace.

AMZDataStudio uses Amazon data to help you boost your sales. The tool also helps you to discover the most profitable products with the highest demand and less competition. You can also use the Amazon tool to monitor your negative reviews and track your ad ranking.

26. Brightpearl

Brightpearl is a digital operation Amazon tool designed for Amazon retailers and wholesalers who want to respond instantly to changes in the market, boost sales, and exceed customer expectations.

The tool provides a robust platform for dealing with most operations, including order management, inventory management, fulfillment, warehousing, shipping, retail business intelligence, etc. With all the operations optimized in one platform, you can react fast to market changes to ensure your business remains afloat and increase your sales.

With the Brightpearl tool, you can also turn your operational data into actionable insights, which will enable you to make explicit and more informed business decisions.

27. RestockPro

Your inventory management is a crucial determinant of your success on Amazon. Therefore, it will help a lot to get the software to automate all your inventory management.

Fulfillment by Amazon offers a lot of prime shipping benefits for both the seller and the buyer. For instance, buyers like it when Amazon handles the returns for their products.

On the other side, fulfillment saves the seller a lot of trouble, including warehousing. However, sometimes there is a delay, especially in the peak season, which can immensely affect your ratings.

RestockPro salvages the situation with the easy-to-use automation of functionality. The tool automates the FBA inventory management and functions such as stickering and shipment.

You can use the software to determine what you want to restock, manage your shipments, and monitor your inventory.

It uses the Amazon Profit Calculator to make decisions, prepare FBA shipments, and manage suppliers and FBA shipments using the FBA manager.

28. TaxJar

When you are in business, growing your business and making profits is the primary and vital goal. Therefore, it will help a lot if your full attention is towards growing your business other than dealing with other issues.

TaxJar Amazon tool ensures that you don’t shift your focus from the primary goal, which is growing your business. The tool helps you to deal with all issues regarding sales tax without your constant attention.

You can trust TaxJar to calculate your sales tax in real-time and at any time. It also ensures you collect the right rate on each product with all factors considered, including the street-address calculations.

TaxJar automates your sales tax management to give you peace of mind as you deal with other aspects of growing your business.

29. Currencies Direct

When doing business online, including on Amazon, money transfer is an essential part of the business. Therefore, you need a money transfer platform that you can trust, and its rates are reasonable.

Currencies Direct is a money transfer and currency exchange provider, and it offers its services to individuals, online retailers, and businesses. They are famous for providing customized solutions depending on the transfer’s value, transfer needs, frequency, etc.

You can use their mobile app for money exchange, or you can do it on your phone or online. There are no transfer fees involved, and they have competitive exchange rates.

The tool allows you to make money transfers globally and in multiple currencies.

You need to create an account that is simple and free. With the account, you can check their rate at any time of the day.

30. SourceMogul

Do you want to find out the best products to sell on Amazon? You can trust SourceMogul as your Amazon seller software of choice. The tool is a type of source engine or sourcing software that helps you find products you can resell on Amazon.

SourceMogul saves you a lot of time that you can spend doing other things. It scans millions of products per month to help you choose the most profitable products. If you decide not to use SourceMogul, you’ll spend a lot of time going through different websites looking for the best products to sell.

It comes with various features, including artificial intelligence, informing you of the best products to buy for reselling on Amazon. Additionally, it will inform you of the product’s rank and pricing to help you make an informed decision.

You can use the Amazon Fees Calculator to calculate your return on investment.

31. Salsify

As you sell online or on Amazon, you need to develop information about the product to make buyers discover the product, drive conversions, and product loyalty.

Salsify helps you manage your product data and content to develop product information that brings out the best customer experience.

It uses data-driven insights to develop content regarding your content or brand that is optimized for performance. The tool combines the PIM and DAM capabilities for product experience management.

PIM enables you to maintain the primary source of content for your product. On the other hand, DAM capabilities centralize and transform files, including images and videos to use across your touchpoints. The channel-by-channel readiness helps you to know when your product information is ready for publication.

32. Skubana

Skubana (now Extensiv) is an all-in-one operation that handles various functions such as inventory analytics, order management, POs, and accounting on a single platform. It is ideal for merchants looking for multichannel profits.

The tool synchronizes data from POS, warehouses, and sales channels to help sellers concentrate on providing the best customer experience.

The tool offers many advanced features, including sell direct-to-everywhere. It helps you manage product listings across warehouses, big-box retailers, and marketplaces, all from a single dashboard. You also receive notifications if critical stock is running out.

Additionally, Orderbots ensures that you can automatically execute any task related to orders, including inventory, orders, and fulfillment across channels.

33. JoeLister

If you wish to diversify your business into multichannel selling, JoeLister is the perfect tool for you. JoeLister is a tool used for Amazon, Shopify, and eBay listing and fulfillment.

It lists your Amazon inventory on Shopify and eBay. With just one click, you can populate your Shopify and eBay listings with your product information, images, and descriptions.

The tool comes with a variety of payment plans for various levels of business traffic. Ensure you get the payment plan that works best for you.

34. Sellbrite

Sellbrite is a tool that helps sellers to list and sell their products on the largest online marketplaces, and it also enables you to get control over your orders and inventory.

It comes with an intuitive interface and tools to list your products and integrate them with various marketplaces, including eBay and Amazon.

The tool offers increased fulfillment efficiency with centralized fulfillment. The orders are sent to your Shopify store to help you fulfill all your orders from a single interface. The products are also marked as shipped. As such, the tracking numbers are sent back to the marketplace where the product was ordered.

35. e-enforcer

e-enforcer is an Amazon seller software that helps to get rid of unauthorized sellers on Amazon.

With this tool, you can see the impact that unauthorized sellers have on your brand and know where you are losing money.

You can also get the right seller identification by checking the identity and sellers’ address with just a button click.

The tool also helps to know where the unauthorized sellers are doing business, and you can send your legal team’s letter to unauthorized sellers and know who has complied with the letter and who is yet to comply.

36. Refunds Manager

Refunds Manager is an Amazon tool that audits Amazon FBA accounts and identifies any mistake Amazon may have made. If there are any mistakes, the Refunds Manager then opens cases with Amazon to get a refund.

The refund is sent to your business bank account, which helps to keep track of your business accounts. The tool automatically analyzes any damages that may have happened on your inventory, overage fees, return policy products, and missing inventory.

Refunds Manager takes a commission of the funds returned to your account, and there is no trial.

37. Informed.co

Informed.co adjusts prices automatically to help you win more Buy Boxes.

Informed.co is an intelligent repricing tool that helps sellers grow their businesses by offering competitive prices. It uses repricing strategies to adjust prices which saves you the trouble of manual pricing.

It helps sellers increase sales, improve their profit margins, and win more Buy Boxes by offering tools that give the sellers a competitive advantage.

38. SellerActive

Multichannel selling is one of the best strategies for expanding and growing your online business. However, it can be overwhelming trying to manage all the channels separately.

It would help if you got a platform that allows you to manage the multichannel from a single platform.

SellerActive is an e-commerce platform that allows you to manage your multichannel platforms from a single place. It enables you to create new listings, adjust prices and quantities, and also fulfill your orders. Additionally, it comes with an analytics module that offers real-time data regarding your business, which helps sales forecasting. You also receive low-stock alerts.

39. SellerApp

SellerApp is an all-in-one Amazon seller tool for product and keyword research, PPC campaigns and profit tracking.

Its research modules show keyword search volume and competition, so you can choose products and build listings around the terms shoppers use. The PPC module helps you build and optimize Sponsored Ads campaigns, and the profit calculator shows your margin after Amazon fees.

It also includes competitor analysis, so you can track rival listings, prices and keyword rankings in one dashboard.

40. CamelCamelCamel

CamelCamelCamel is an essential tool to have as you transact business on Amazon. Your main goal is to sell your products and make a profit and enhance your brand reputation.

Therefore, it will help a lot if you have updated information regarding the prices you wish to purchase.

CamelCamelCamel tool is an easy-to-use tool that helps in price tracking. The tool will offer you the price history of a product and notify you if there is a price drop. It updates you about the pricing trends and the latest prices of products you wish to trade in on Amazon.

Although the tool is best suited for a desktop, you can also have it on your Android or iOS phone for faster access.

41. FeedbackFive

Product reviews are vital as they help you know how customers are reacting to your products or brand. They help you enhance your brand’s reputation to build more trust among customers, translating to more business.

If you wish to get more Amazon product reviews and seller feedback, the FeedbackFive Amazon tool is what you need. The tool automates your product review requests through the Request a Review messaging system or Amazon Buyer-Seller messaging.

It uses the same system as in the Request a Review button on Seller Central.

FeedbackFive comes with different features that help you control the requests’ timing, send the requests in the buyer’s preferred language, and send product review requests that comply with Amazon policies. With the use of the tool, you can expect a significant increase in reviews.

42. Wiser

Brand protection refers to the process of preventing brand abuse. It protects a company’s intellectual property and associated brands against copyright pirates and copywriters. It also protects other types of infringers, such as design rights, color marks, patents, etc.

Wiser is an essential tool that offers brand protection e-commerce solutions. It offers product serialization visibility, pricing policy enforcement, reporting solutions, and third-party domains.

The software is easy to use and offers maximum brand protection.

43. ThornCrest

ThornCrest is a seller’s tool that comes in handy in growing your business.

The tool works with other premier brands worldwide to expand your brand, enforce it, and protect it. It comes up with actionable strategies such as distribution partners for your products, increasing your sales.

It also offers legal services to protect your brand from unauthorized sellers, MAP violators and keeps counterfeit products at bay. The company also provides legal solutions necessary for enforcing intellectual property rights.

If you use the company, you can expect maximum support in all your selling channels. It strives to grow your brand and make it known to a wide customer base.

44. Transparency by Amazon

Selling counterfeit, low-quality, and fake products is detrimental to your brand as it leads to unsatisfactory customer experiences, which will ruin your brand reputation. As such, Amazon takes the issue of counterfeiting seriously.

The Amazon Transparency program is a serialization program that protects enrolled products from counterfeits. Once you enroll a product, each unit must pass Transparency authentication before it ships, whether sold by the brand owner or a third-party seller. The program ensures customers get the high-quality product they ordered and also discourages corner-cutting manufacturers from trading.

According to Amazon’s 2025 Trustworthy Shopping Experience Report, over 90,000 brands have enrolled in Transparency since 2017 and more than 2.7 billion units have been verified as genuine. Transparency requires Brand Registry, and Amazon’s program page lists codes at $0.05 each for the first 1,000,000, with no enrollment or subscription cost.

To see how Transparency fits with Brand Registry and enforcement on your catalog, review our Amazon brand management services.

45. MerchantWords

MerchantWords prides itself as the most extensive database of keyword search data. It has helped entrepreneurs to launch their products and also run profitable campaigns on Amazon and other marketplaces.

With the keyword data tools, MerchantWords offers insights into product opportunities and helps you understand how competitive it is to develop the best marketing strategies. This helps to grow your sales and traffic.

It also comes with a product targeting tool that helps you build a winning strategy for Amazon PPC advertising.

46. AMZRefund

AMZRefund is a cloud-based tool that helps you to claim money lost due to Amazon mistakes.

The tool works by analyzing the Amazon inventory data and then finding potential FBA refunds.

The seller then will purchase the report with the relevant order data for a share of the expected reimbursement. You also receive instructions on how to file a claim.

The best thing is you don’t have to pay the reimbursement fee until your reimbursement is eligible. You can use the free trial to learn more about the Amazon tool and the features it offers.

47. PPC Entourage

If you want to optimize your Amazon Ads, PPC Entourage (now Carbon6) is a top tool to minimize spending and increasing conversion rates. You get lots of services to pitch your products and reach more customers.

You can use the tool to identify the best keywords to strategize with. You get comprehensive metrics covering profit, ad spend, gross revenue, ACoS, impressions, and conversion rates from its dashboard.

ACoS (advertising cost of sale) is your ad spend divided by your ad sales, so $500 in spend on $2,000 in ad sales is a 25% ACoS. Check your own figures with our free Amazon ACoS calculator, and see ad spend against total sales with our Amazon TACoS calculator.

With PPC Entourage, you learn the essentials of launching campaigns. In-depth instructions combined with step-by-step videos ensure you understand everything to help you with these campaigns.

48. Amazing Freedom

Amazing Freedom is a one-of-a-kind reimbursement tool worth your time. Amazing Freedom files claims manually for a monthly subscription.

Besides that, you also get tips on creating private labels, gallery improvement, and how to spike sales.

Keyword research plus PPC Ad management ensure your listings get the attention needed to increase your profits.

49. Refund Retriever

Refund Retriever offers you a smooth shipping time. With this tool, you can track invoicing mistakes and duplicate charges.

The tool ensures your orders arrive on time, and even meager lateness entitles you to a refund. What’s more, you won’t pay cancellation, sign up, or monthly fees. It charges a commission on recovered refunds.

50. AMZBase

Are you considering selling a product on Amazon but are unsure if it’ll get you the best profit? AMZBase gives you the data you need to make that decision.

It works together with CamelCamelCamel to help you access the historical pricing of a product of interest.

Another outstanding feature is the ease of product access from Google search, Alibaba, and eBay. You only need to hover over a choice product to get the title and ASIN.

51. Cash Cow Pro

While it isn’t the first choice for many, given its relatively high pricing, Cash Cow Pro might be the perfect selection for sellers who don’t want lots of tools.

With this tool, you can identify the best keywords for your listings, know your profits, and monitor your inventory. Cash Cow Pro provides information on your conversion rates and the best prices to implement to improve them.

It offers endless emails allowing you to increase reviews on your listings. You also get to see the best products to invest in for monumental proceeds.

52. Seller.Tools

Another excellent tool for Reverse ASINs research is Seller.Tools. With this chrome extension, you have information on which keywords drive your competitors’ sales.

Its team of experts dives in to optimize your listing for market domination. With Seller.Tools, you get the tricks bestsellers in your niche used to scope massive returns.

If you want to discover the closest earning opportunities you’ve been napping on, you can chat with one of its top sellers.

53. Keyword Tool

Keyword Tool uses the Amazon Autocomplete feature to generate relevant keywords for online sellers. It also uses Amazon suggest by extracting keywords and presents them to you for use.

Users can generate keywords in 31 languages. Keyword Tool is available in 2 versions: the free and advanced versions.

The free version generates keywords in a matter of seconds. On the other hand, Keyword Advanced combines keyword generation plus additional features. It can generate 2 times as many keywords as the free version.

You can also pull autocomplete-based ideas with our free Amazon keyword research tool.

54. Amazon Vine

Amazon Vine is an initiative by Amazon that invites reputable reviewers to post their unbiased opinions about new and existing products. These reviews help customers make better decisions before making any purchases.

Reviewers are explicitly selected: invite-only. The objective is to give unbiased and honest feedback. Customers who regularly provide honest feedback and develop expertise within specific categories are more advantaged than the rest.

Consequently, their chances of getting into the program increase significantly. Unfortunately, the review position isn’t a paid one; Amazon relies on the general helpfulness of the customers interested in the program.

Per Amazon’s Vine program page, you can enroll up to 30 units per parent product at $0 for up to 2 units, $75 for 3 to 10 units and $200 for 11 to 30. Amazon bills only after the first review publishes and reports an average 30% sales boost for enrolled products, based on Amazon internal data. Vine is the only review program we recommend.

55. Linnworks

Linnworks is an online selling platform that provides automation tools for Amazon sellers to optimize their sales and reduce operating costs.

These automation tools synchronize all your business dealings into one central system through technology. Additionally, users get full control over their business and a dashboard that provides insights.

Besides, members also get access to other features such as:

• Stock control
• Inventory management
• Order management
• Shipping management

56. eComEngine

EcomEngine is software designed for Amazon sellers. It helps Amazon vendors automate their feedback, manage their inventory and product research. These features help reduce operation costs and increase profit.

Other features provided by the automation platform include:

• Restock Pro, which helps with inventory management
• FeedbackFive
• SmartPrice
• MarketScout

The software supports online merchants worldwide.

57. BQool

BQool is a SaaS company that helps sellers improve their business using its tools. The tools are available in 3 tiers:

• Big Central, which provides sales and marketing solutions
• Repricing Central which calculates profit and repricing
• BigTracker Extension, a chrome extension specializing in product and keyword research

What’s more? BQool supports merchants across multiple marketplaces in over 8 countries. It comes with a free 14-day trial.

58. FreeUp

FreeUp acts as a central meeting point to find and hire pre-vetted freelancers. It is a marketplace for professional freelancers to advertise and sell their services. Aside from freelancing service provision, FreeUp also provides:

• Web development
• Amazon product listing and sourcing
• Digital marketing

These tools help optimize business performance, thereby increasing sales. With its Amazon Vendor Central set up, sellers get expert help selling their products to Amazon directly.

It also provides Amazon Growth Consultants, who are experts specializing in coming up with and implementing winning business strategies for Amazon sellers. At FreeUp, you are guaranteed any freelancing service you may require.

59. eDesk

eDesk is an essential Amazon tool for all Amazon merchants from startup to enterprise. With the eDesk tool, you don’t have to log in to multiple channels. You can deal with all customer queries from one place.

The tool is specifically designed for e-commerce to help online retailers handle multichannel customer support and deal with more customers faster.

It gathers interactions from your social media channels, website, and marketplaces. The Amazon tool also enables you to divide the customer support load among your customer support team. You can also assign questions to the team members best suited to deal with the query. You can use the free trial to learn more about how to use the tool.

60. RepricerExpress

RepricerExpress is an intelligent repricing software that helps sellers on Amazon to increase their sales and profit margins. It helps clients to increase their sales by keeping their sales consistent.

With the RepricerExpress tool, you get to keep your listings competitive 24/7 without requiring your constant attention. It helps Amazon FBA sellers to compete for spots in the More Buying Choices Box and Buy Box.

The RepricerExpress app helps sellers fight for the top positions on the Offer Listings pages, enabling more buyers to see your products.

61. xSellco’s Repricer

Xsellco’s Repricer offers automated repricing for Amazon sellers. It reacts immediately to changes in prices, giving you an edge over your competitors.

Besides repricing, Xsellco also provides services such as:

1. Bulk action, saving you time and effort.
2. Automation
3. Search, filter, and sort
4. Feedback

Xsellco’s repricer also gives you metrics and detailed analysis, so you can see how your prices compare with competitors. It also safeguards your privacy. These qualities make it a favorite among both small and large retailers on Amazon.

62. Taxomate

Taxomate automates your accounting duties by integrating Amazon Seller Central with your accounting software. It compiles all your transactions into one invoice and makes payments easier.

Additionally, Taxomate does your calculations with speed and accuracy. A few examples of the calculations include:

• Advertising costs
• Shipping costs
• Amazon fees
• Product sales

The best part of using Taxomate is that it’s affordable. The platform also offers educational resources such as Accounting blogs for Amazon sellers and bookkeeping directories.

63. KeyworX

KeyworX is an Amazon seller tool that provides efficient product tracking software for sellers. It’s very versatile and works both for small startups and large business organizations.

Aside from tracking, KeyworX also provides analytics and rank tracking. These 2 features help you analyze your product ranking as well as its performance.

It offers 3 monthly plans tiered by keyword volume.

What’s more, KeyworX shows you which keywords to use and offers insight into optimizing your business performance.

64. Feedback Whiz

Feedback Whiz is one of the best management software in the market. The Amazon seller tool manages reviews, buyer emails and orders.

It includes product reviews, email automation, analytics, and order management to help you keep track of your sales. It’s easy to use and comes with comprehensive tutorials for beginners.

It also provides a free trial valid for 30 days. Feedback Whiz has 2 subscription packages, offering both a free version and a paid plan.

65. AMZShark

AMZShark may not be as affordable as other options on the list like AMZTracker. So, why should you opt for this seller tool?

It all lies in the features. You’ll have Niche Scout, Sales Tracker, PPC Manager, Feedback alert, Supplier Scout, Competition Scouts, Listing Scouts, and more the Tracker won’t offer.

Because of the multiple features, it ensures you have better statistics. If you’ll be making money on Amazon, this tool offers substantial help. It’s the perfect way to spiral your rankings to improve your earnings.

66. Shopkeeper

If you are tired of going through your fees to confirm product profitability, Shopkeeper is an excellent solution that will end all your problems.

You can track how much profit you are making and what to reorder depending on the current season. The business dashboard provides the most crucial metrics for tracking product profitability.

Besides, you have a lot of informational resources, including podcasts and multiple Amazon software tools. With data trickling in from 18 countries, you have the knowledge you need to guarantee efficient operations.

67. Quantify Ninja

While some tools only specialize in suppression and hijacking protection, Quantify Ninja does that and more. Also, their packages are relatively affordable.

With this tool, you can access detailed order data, ROI calculations, and profit management. Quantify Ninja offers real-time notifications to ensure you are always up to date.

You also get keyword data to optimize your content and appear in more users’ searches. The tool allows you to save a lot of time as a result of its automated messages, virtual salesperson, and coupons.

If you are looking for a Jack of all trades, Quantify Ninja is your go-to app.

68. SimplyVAT

For most Amazon sellers, SimplyVAT can be a big save. When trading in various states or countries, keeping track of tax rates, thresholds, and requirements is challenging without a dedicated accounting department.

Using this app allows you to register in countries you wish to sell your products and deregister in case of an unworthwhile investment.

Additionally, it can submit annual tax returns for you.

69. Zon Tools

Zon Tools is a robust helper in automating your Sponsored Ads and ensuring they perform. With this tool, you can extend your reach to multiple languages and countries.

The tool leads you to use the right keywords and bids to attain your ACoS objectives. Its keyword miner keeps track of your listings to ensure you appear in most customer searches.

You can set your goals, whether profit, velocity, or visibility. The tool offers you a straightforward time and works depending on your input.

How we use Amazon seller tools at Olifant

All execution is powered by our in-house AI platform, Olifant AI. We run it alongside Amazon’s native tools such as Brand Analytics and Manage Your Experiments, plus 7 third-party tools: Nova for profit, Helium 10 and DataDive for research and listings, Scale Insights for PPC rules, Datarova for rank tracking, and Sellerboard and SellerLegend for profit reporting and reimbursements.

We don’t make clients buy a new stack. If a brand already pays for one of these tools, we work inside it, and we only add a tool when it covers a job we run every week.

Every account is handled by senior account managers with a minimum of 7 years of experience. We do not staff juniors. Our team works on every account daily, and our data scientists review account metrics across every client daily.

We delivered 171% revenue growth for Balanced Tiger with a 50% ACoS reduction. Our full Amazon account management covers strategy, daily PPC optimization, SEO, creative and profit tracking across the US, European and Australian marketplaces.

We operate as an extension of your internal team. You get a dedicated Slack channel for fast communication and a weekly call to review results and decide what happens next.

Key takeaways

• Know your real profit first. A profit tool such as Nova, Sellerboard or SellerLegend shows margin after fees and ads, which is the number to manage to.
• Pair 1 suite with Amazon’s tools. Helium 10 or DataDive plus free Brand Registry tools cover research for established brands that want profitable growth.
• Independent sellers lead Amazon sales. Amazon’s 2025 Small Business Empowerment Report credits them with more than 60% of sales in Amazon’s store.
• Amazon cites up to 20% for listing tests. Amazon says optimized content can help increase sales by up to 20%, based on Amazon internal data.
• Vine costs $200 at most. Amazon’s Vine page lists $75 for 3 to 10 units and $200 for 11 to 30.
• Transparency has verified 2.7 billion units. Amazon’s 2025 Trustworthy Shopping Experience Report counts more than 2.7 billion units verified as genuine.
• 10 jobs need 1 tool each. Match 1 of the 69 tools to each job you run and cancel overlapping subscriptions.

Frequently asked questions about Amazon seller tools

What are the best Amazon seller tools for established brands?

The best Amazon seller tools for established brands are 1 profit tool, 1 research suite, 1 PPC automation tool and a rank tracker, on top of Amazon’s free Brand Registry tools. Our team uses Nova for profit, Helium 10 and DataDive for research, Scale Insights for PPC rules and Datarova for rank tracking. Add Amazon Vine for new launches.

If you resell products that compete for the Buy Box, add a repricer such as Repricer.com. As your catalog grows, add RestockPro or Linnworks for inventory, Avalara or TaxJar for sales tax and a reimbursement service such as Refunds Manager.

Keep 1 tool per job. Duplicate tools add cost without adding decisions.

Are Amazon’s free seller tools enough?

Amazon’s free tools are enough to start a brand on Amazon, and they cover listing tests, product research and search data. Manage Your Experiments, Product Opportunity Explorer and Brand Analytics all sit inside Seller Central.

Amazon requires a Professional selling account and Brand Registry for Manage Your Experiments and Brand Analytics. Amazon says Manage Your Experiments can increase sales by up to 20%, based on Amazon internal data.

These free tools leave PPC bid automation, repricing, reimbursements, tax and multichannel listing uncovered. Those jobs are where the paid tools on this list come in.

Which Amazon review tools are allowed under Amazon’s policies?

Amazon’s staff guidance on review manipulation names the Request a Review button and Amazon Vine as the approved routes. The same guidance lists third-party review solicitation as prohibited. Before you use a review tool, confirm it only triggers Amazon’s own Request a Review message.

On this list, FeedbackFive sends requests through the Request a Review system. Avoid any tool that offers review voting, review cleaning or guaranteed rankings. Amazon’s penalties for review manipulation reach permanent withdrawal of selling privileges.

Vine is the only review program we recommend. Amazon charges $0 for up to 2 units, $75 for 3 to 10 units and $200 for 11 to 30 per parent product.

When should you upgrade from free to paid Amazon seller tools?

Upgrade when a job outgrows Amazon’s free tools or the time your team can give it by hand. Add a research suite once you need keyword and product data beyond Brand Analytics.

Add a repricer as soon as you resell products that compete for the Buy Box. Add PPC automation when your campaign count makes manual bidding slow.

Add reimbursement, tax and inventory tools as order volume grows and claims, filings and restocks take too long by hand. Buy 1 tool per job at each step, so every subscription maps to work you run every week.

How much does it cost to have an agency run your Amazon tool stack?

At Olifant Digital, our services start from $2,000 per month and are custom for each project, based on the complexity and workload required. Every engagement is backed by our 60-day money-back guarantee: if you're not happy in the first 60 days, we refund your management fees.

That covers full account management: strategy, daily PPC optimization, SEO, creative and profit tracking. All execution is powered by our in-house AI platform, Olifant AI.

Senior account managers with a minimum of 7 years of experience work on every account daily. You get a dedicated Slack channel and a weekly call to review results.

Which Amazon seller tools should you start with?

Start with Amazon’s free Brand Registry tools, 1 research suite such as Helium 10 or DataDive, and 1 profit tool such as Nova, Sellerboard or SellerLegend. Those layers cover keyword data, listing tests and real margin before you pay for anything else.

Then add tools 1 job at a time. Add a repricer only if you compete for the Buy Box on resold products. Use FeedbackFive and Vine for reviews, since Amazon’s staff guidance names only Request a Review and Vine.

Add reimbursement, tax and inventory tools as volume grows. Our recommendation: audit your subscriptions against the 10 categories in the table every quarter, and cancel any tool that duplicates another.

If you want a senior team to map the right tool stack to your catalog, start with a plan built for your brand.

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