B2B Dental Brand Increases Website Revenue Growth By 35%
About the brand
Wonderful was founded by one of the best pediatric dentists in Connecticut. Running a private pediatric practice for 45 years gave Dr. Eppstein the idea to solve two major issues in the industry:
The need for better products to make the dental experience more pleasant for children
Reducing the price by selling direct and avoiding distribution charges to save money.
Wonderful did exactly that at the same time, while also reducing the plastic packaging.
What’s up with Wonderful Dental?
Wonderful Dental wanted to scale the company much faster on a profitable ROI and this is why they hired Olifant Digital to help with their customer acquisition and retention.
How we’ve approached it
They contacted us because they wanted to scale profitably and spread the message about their kids-friendly flavors at an unbeatable price.
We only had to deal with a tiny setback - the dental offices are getting most of their supply for free when they’re working with certain brands’ equipment and products.
We were stunned when we saw the feedback on Wonderful’s prophy paste and fluoride varnish. In fact, they were all positive.
Their main strategy at the time was to gather leads and provide free samples. They would send emails afterwards, trying to convert the leads into long-term paying customers. This was working well, but unfortunately, that target audience was drying out and they couldn’t scale. That’s where Olifant Digital took over.
Our approach was simple: Develop a funnel for each step of the customer’s journey and make sure everything is as simple as it gets - from prospecting ads to a loyalty program.
We already knew they had a proven, but burned-out laser-targeted interests audience on Facebook. Our main goal was to send as many free samples as we could and the products being that goodwill take care of the revenue on the backend.
We started by splitting the audiences into a few tight-narrowed interest groups - people who worked in the industry, such as assistants, receptionists, hygienists, technicians, insurance companies, laboratories, and schools.
We used their current ads and It took us a few weeks to see which audiences were generating leads.
Once we had a foundation, we began developing and testing different creative options to see what’s the right direction.
And then we stumbled upon the unicorn - illustrations and drawings. That was the fuel to our strategy.
We had the right audience and creative, and it was time to deploy the right plan to retarget and convert the leads into buyers.
Based on the data they had on their current customers, we defined time windows on the average delivery time and product usage, cross and up-down sale strategies based on the best-selling products. And Voila!
Everything was compiled into different audiences based on the funnel and that was everything needed to pull the trigger.
After the first year of working together, we were able to scale beyond 7 figures and double their revenue at a much better CAC.
For the upcoming year, we knew one thing for certain. That funnel was working miraculously and we’ve had a consistent revenue coming in, but there are always new opportunities to take advantage of. And that’s exactly what we did.
We came up with a list of all dental conferences, school events, fairs and expos over the upcoming year and started narrow-targeting the areas close to the locations where the attendees would stay and network. That was a huge success.
By the end of the year, Wonderful had expanded their catalog and offered multiple products while staying true to their motto - at half the price. They had a loyal customer base and that let them scale even further.
Their revenue doubled for each consecutive year and the strategies and structures we developed are working up to this day.
- Facebook Ads Management
- Google Ads Management
- Email Marketing & SMS
Drive worthy results with Olifant
Website Revenue Growth
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