Interior Design SaaS Company Increases Client Acquisition Growth By 411%

Industry

SaaS

Services

Facebook Ads

About the brand

Design Files is an all-in-one platform for small design businesses do great work. From mood boards, floor planning and product sourcing to 3D rendering, payment gateway, and client communication.

What’s up with Design Files?

Design Files contacted Olifant Digital looking for a marketing partner to grow their business, converting their huge audience into paying customers and keeping them as such.

How we’ve approached it

We came in and immediately reworked their funnel. We first decided to approach the customer journey and make the free trial to paying-customer transition as natural as possible.

The segmentation was the following: Free e-Book → Free Trial → Paying User
We adjusted the offer & ad creative and started testing audiences. We immediately started seeing leads coming in at 6x cheaper compared to their previous setup and after a few landing page adjustments, we got the conversion rate to 55%. Now that’s a great start!

Our next mission was to convert the leads into free trial users. To do that we developed a nurturing funnel with different tools, features and articles for the users to see after they saw specific content or after they took a specific action. Once we had proof, it was time for the most important part of the journey - becoming a paid member.

They had one of the best trial programs on the market. A limited functionality account that you can start using right now without having to enter a credit card. Not only that, but they will reach out to you and give you 1-on-1 training for every single tool and option.

We decided to split-test multiple offers: 1st month free, 50% off for the first month, 50% off for the first 2 months, and 63% off.

Every single offer performed well, way below their current and target CPAs. We made the call to keep them active and use them as a down-sell, showing each offer a couple of days after they have checked one of the specific pages. This is the setup we are using up to this day.